Manager - Retention Marketing

Gokwik · Bengaluru

  • Experience1–3 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted29 Sept 2026
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About Gokwik

Gokwik is hiring in Bengaluru in ecommerce retail. This role looks for around 1+ years of experience.

Skills

  • retention marketing
  • lifecycle marketing
  • CRM marketing
  • customer segmentation
  • cohort analysis
  • campaign automation
  • copywriting
  • WhatsApp
  • Email
  • SMS
  • AI systems
  • RFM analysis
  • AOV
  • eCommerce growth metrics

The role

A retention marketing manager at a D2C commerce platform builds lifecycle marketing programs using customer segmentation and cohort analysis, optimising WhatsApp engagement, email campaigns, and SMS campaigns for merchant growth. The role also applies campaign automation and copywriting to improve repeat purchases and retention revenue.

Full job description

About GoKwik

GoKwik is a growth operating system for D2C and eCommerce brands, powering thousands of merchants globally across conversion, checkout optimisation, RTO reduction, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes $2 billion in GMV, and continues to strengthen its AI-powered infrastructure across India, the UK, Europe, and the US.

Why This Role Matters

Retention is one of the strongest growth levers for D2C brands, and KwikEngage sits at the center of how merchants drive repeat purchases, customer engagement, and lifecycle growth. This role will help brands identify growth leaks, optimise lifecycle journeys, and improve retention revenue through AI-led workflows, automation, and personalization. You will directly influence merchant growth outcomes while shaping scalable retention playbooks across GoKwik's ecosystem.

What You'll Own

Own retention strategy and execution for 15–30 D2C brands across categories and growth stages

Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows

Plan, execute, QA, and optimise campaigns and automations

Build advanced segmentation, personalization, and retention workflows using AI-assisted operations

Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios

Analyse customer cohorts, repeat behaviour, AOV, seasonality, and campaign performance to generate actionable insights

Leverage AI for segmentation queries, copy variants, reporting, QA, template translations, and post-campaign analysis

Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops

Who You Are

1–3 years of experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments

Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt

Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics

Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking

Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement

AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in day-to-day workflows

Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers

Comfortable managing multiple merchant accounts in fast-paced environments with high ownership

Why GoKwik

At GoKwik, you'll work on retention growth across multiple high-growth D2C brands with strong ownership and direct business impact. This role offers the opportunity to combine AI, lifecycle marketing, and growth strategy while shaping the future of AI-native retention operations.