Head of Demand Generation

Who we are:

Digital Edge is a trusted and forward-looking data center platform company, established to transform digital infrastructure in Asia. Backed by Stonepeak, a leading alternative investment firm specializing in infrastructure and real assets, Digital Edge has in excess of US$1.6 billion in committed equity capital with investors including some of the world’s largest institutional investors and sovereign wealth funds.

Digital Edge’s vision is to be the leading provider of sustainable, next generation digital infrastructure in Asia. Our mission is to build the foundation for the world’s digital future, helping organizations to grow sustainably and empowering populations they serve.

Founded in 2020, the company has grown rapidly across multiple markets in the region and currently provides data center and fiber services across Japan, South Korea, India, Indonesia, the Philippines, Thailand and China. The Company now owns and operates 21 data centers with over 500 MW of critical IT load in service and under construction and development, with another 300 MW held for future development,

This role is an exciting opportunity to join our fast-growing team as we further expand our footprint across Asia.

Our values: Respect: We embrace diversity and collaboration.Innovation: We share ideas and solve problems. Strive: We are driven and determined.Excellence: We seek to deliver the best. Responsibility: We do what’s right for our people and the planet.

What we need: Own APAC demand generation and related marketing activities in support of country go-to-market initiatives and regional growth priorities.Partner with each Country Manager and Country Sales Director to translate business plans into measurable programs that generate leads, MQLs, opportunities, and orders. Lead a small regional team, based primarily in Indonesia and work closely with the Head of Branding and Corporate Communications to ensure demand activity is aligned to brand standards, messaging, and major company campaigns.

Key responsibilities: Demand Strategy & ExecutionBuild and execute country-level demand plans aligned to sales priorities and growth targetsLead integrated campaigns across events, digital channels, and content programsDrive strategic account-based initiatives where local execution is requiredOwn execution frameworks that generate leads, MQLs, and opportunities

Campaign & Event ManagementOwn the in-country events calendar end-to-end (planning, promotion, follow-up, pipeline tracking)Ensure strong pre- and post-event conversion strategiesDeliver high-impact campaigns aligned to regional and global priorities

Sales Alignment & Funnel ManagementDefine and optimize handoffs between Marketing, SDR, and SalesEstablish SLAs, routing rules, and funnel governanceDrive discipline in follow-up, conversion tracking, and CRM usage

Team LeadershipLead and develop a regional demand generation teamSet clear priorities, goals, and performance expectationsBuild consistent ways of working across markets while allowing local adaptation

Performance & ReportingOwn campaign reporting, attribution, and ROI analysisManage budgets and track performance against quarterly plansDeliver insights to improve conversion and pipeline generation

Cross-functional CollaborationPartner with Branding & Corporate Communications, Corporate Marketing, and RevOpsEnsure alignment of messaging, campaigns, and execution standards

Actively champion and implement the organization’s policies on health & safety, environment, energy, quality, information security, and business continuity, ensuring adherence to incident reporting, legal, and regulatory requirements.

Key deliverables:Country demand plans aligned with annual and quarterly business goalsPrograms delivering measurable pipeline and opportunitiesHigh-quality campaign and event execution with clear ROIConsistent and reliable performance reportingStrong alignment across Sales, Marketing, and RevOps

Success metrics:Leads and MQLs generated by country and campaignMQL-to-SQL and SQL-to-opportunity conversion ratesDemand-sourced and influenced pipelineOpportunities and revenue generated from demand programsEvent ROI and 90-day pipeline impactAttribution accuracy and speed of follow-up

The successful candidate:Proven experience leading demand generation or growth marketing in a B2B environmentStrong track record of building pipeline and driving measurable revenue impactExperience aligning closely with Sales, SDR, and RevOps teamsStrong leadership and team management skills across regionsData-driven mindset with expertise in campaign analytics and funnel optimizationExcellent stakeholder management and communication skills

Join us to shape the future of Digital Infrastructure in Asia. Apply now for a confidential career discussion.