Performance Marketing Executive

Boat Lifestyle · Shalimar Bagh

  • Experience1–4 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Leveljunior
  • Posted2 Sept 2026
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About Boat Lifestyle

Boat Lifestyle is hiring in Shalimar Bagh in semiconductors electronics. This role looks for around 1+ years of experience.

Skills

  • Amazon Ads
  • Flipkart Ads
  • Blinkit Ads
  • campaign management
  • budget management
  • bidding strategies
  • targeting
  • CTR
  • CPC
  • CPA
  • ROAS
  • conversion tracking
  • audience research
  • audience segmentation
  • retargeting
  • keyword optimisation
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • A/B testing

The role

A performance marketing executive at a consumer electronics company manages Amazon Ads, Flipkart Ads, and Blinkit Ads to acquire customers and scale profitable marketplace campaigns, using ROAS and audience segmentation to optimise results. The role also applies Microsoft Excel and A/B testing to analyse performance and improve creatives.

Full job description

We are looking for a performance marketing executive to manage and optimise paid digital campaigns across leading marketplace platforms. This role focuses on driving customer acquisition, improving ROI, and scaling high-performing campaigns through data-driven strategies.

The candidate will have responsibilities across the following functions:

Campaign Management:

Plan, execute, and optimise paid campaigns on Amazon Ads, Flipkart Ads, Blinkit Ads, and similar platforms.

Manage budgets, bidding strategies, and targeting to maximise performance.

Continuously monitor and improve campaign effectiveness.

Performance Analysis and Reporting:

Track key metrics such as CTR, CPC, CPA, ROAS, and conversions.

Analyse campaign data and generate performance reports.

Identify trends and recommend improvements to boost ROI.

Ad Creative and Optimisation:

Work with design/content teams to create high-performing ad creatives.

Conduct A/B testing on creatives, copy, and audience segments.

Audience Targeting:

Perform audience research and segmentation.

Implement retargeting and keyword optimisation strategies.

Collaboration:

Coordinate with marketing, design, and analytics teams.

Ensure accurate tracking and attribution of campaigns.

Requirements:

1-3 years of experience in performance marketing or digital advertising.

Hands-on experience with Amazon Ads, Flipkart Ads, Blinkit Ads (or similar platforms).

Strong understanding of campaign metrics (CTR, CPC, CPA, ROAS).

Proficiency in MS Excel, Word, and PowerPoint.

Analytical mindset with attention to detail.

Good communication and organisational skills.

Preferred Qualifications:

MBA/PGDM in Marketing, Digital Marketing, or Business.

Bachelor's degree in BBA, B. Com., marketing, or a related field.