Senior Executive – Growth Marketing

Senior Executive – Growth Marketing

Work Location: Pune

Work Mode: In Campus / Hybrid

Roles & Responsibilities

Demand Generation & Pipeline Growth

Plan and execute marketing campaigns to generate qualified leads and support revenue growth.

Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms.

Support lead nurturing initiatives and improve marketing-to-sales conversion.

Work closely with the Sales team to align campaigns with business objectives and pipeline targets.

Content & Brand Marketing

Develop high-quality marketing content including:

Case Studies

Customer Success Stories

Blogs

Whitepapers

Product Brochures

Presentations

Thought Leadership Articles

Translate technical product capabilities into compelling customer-focused messaging.

Ensure consistent brand positioning and communication across all channels.

Support brand-building initiatives to strengthen Unbox Robotics' market presence.

Digital Marketing

Manage website content and SEO initiatives.

Execute and optimize digital marketing campaigns.

Monitor website traffic, engagement, and campaign performance metrics.

Identify opportunities to improve inbound marketing effectiveness and lead acquisition.

Events & Industry Outreach

Coordinate participation in trade shows, industry conferences, customer events, and webinars.

Manage pre-event planning, event execution, and post-event follow-up activities.

Support PR initiatives, media engagement, and industry outreach programs.

Develop event-related marketing collateral and communication materials.

Marketing Operations & Analytics

Track campaign performance and key marketing KPIs.

Measure marketing contribution to sales pipeline and business growth.

Maintain marketing assets, collateral, and campaign documentation.

Coordinate with external agencies, designers, content creators, and marketing partners when required.

Prepare reports and dashboards to evaluate campaign effectiveness and ROI.

Requirements

Must Have

Strong understanding of B2B marketing and enterprise customer journeys

Proven experience in demand generation and lead generation campaigns

Excellent content writing, communication, and storytelling skills

Experience managing digital marketing channels and campaigns

Strong project management and stakeholder management abilities

Analytical mindset with the ability to interpret campaign data and drive improvements

Ability to independently manage multiple marketing initiatives

Good to Have

Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries

Familiarity with CRM and marketing automation platforms

Exposure to SEO, paid campaigns, marketing analytics, and performance marketing

Experience supporting enterprise sales cycles and account-based marketing initiatives

Exposure to international markets and global marketing campaigns

Eligible Candidates

Desired Qualification

Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field

MBA in Marketing or Business Management is preferred

Work Experience

5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions

We Value

Ownership and accountability

Strong execution capability

Creativity backed by data-driven decision making

Curiosity and willingness to learn technical products

Ability to work in a fast-paced startup environment

Collaborative mindset and cross-functional partnership

Continuous learning and growth orientation

Work Location: Pune

Work Mode: In Campus / Hybrid

Salary Range: Competitive Salary