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Lead Analyst, Database Marketing at Icertis — Pune Division

Experience6–7 yrs
SalaryNot disclosed
Work modeonsite
Posted27 Sept 2026

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About Icertis

Icertis is hiring in Pune Division in technology software. This role looks for around 6+ years of experience.

Skills

Database Management
Marketing Operations
CRM Data
Revenue Operations
B2B databases
CRM data models
Marketing Automation
Salesforce
Marketo
HubSpot
ZoomInfo
Data governance
Segmentation
Enrichment
Deduplication
Consent management

The role

A database marketing analyst at a contract intelligence software company builds and governs B2B marketing data for demand generation, account-based marketing, personalization, and AI-driven campaigns using data governance, audience segmentation, and marketing automation. The role also applies CRM data management and data enrichment to improve accuracy, coverage, compliance, and activation.

Full job description

Job Description

We are looking for a Marketing Database Management professional to own and evolve the organization's marketing data foundation. The role will be responsible for ensuring that Marketing has access to a trusted, accurate, complete, compliant and business-ready database that can support demand generation, account-based marketing, personalization, campaign execution, lead management, analytics and AI-driven marketing.

The ideal candidate would own the quality, governance, growth, enrichment and usability of the marketing database, while partnering closely with MarTech, Campaigns, Sales/SDR, Analytics, IT and Enterprise Systems. The person will be expected to establish a scalable data management framework, identify and eliminate data quality issues, improve the marketable database, automate repetitive data processes and help build the data foundation required for advanced analytics and AI.

Responsibilities

Marketing Database StrategyOwn the Marketing database strategy, health and roadmapDefine and maintain standards for account, contact, lead and prospect dataDrive database growth, coverage and marketable database developmentEstablish database health and quality scorecards Data Quality & EnrichmentOwn data cleansing, deduplication, normalization and validationDevelop data enrichment and augmentation strategiesImprove accuracy, completeness, freshness and usability of Marketing dataEstablish processes to prevent bad data from entering the database Data Governance & ComplianceDefine data ownership, governance, taxonomy and data standardsManage consent, suppression and data retention requirementsPartner with Enterprise Systems, Security and Legal on data governance and compliance Segmentation & Data ActivationDevelop audience segmentation frameworks for campaigns, ABM, personalization and nurturePartner with Campaign, Email and Lead Management teams to ensure audiences are accurate and activation-readyImprove target-account and persona coverage MarTech & Data IntegrationPartner with the MarTech team to ensure reliable data flows across CRM, Marketing Automation, enrichment, web, SDR and analytics platformsIdentify data integration gaps, synchronization issues and data leakageSupport requirements for the future Marketing Data Lake / data foundation Automation & AIIdentify opportunities to automate data cleansing, enrichment, validation, segmentation and quality monitoringExplore AI-enabled approaches for entity matching, classification, enrichment and anomaly detectionContinuously reduce manual database management effort

Qualifications

6+ years of experience in Database Management, Marketing Operations, CRM Data, Revenue Operations or a related fieldStrong experience managing complex B2B databasesExcellent understanding of CRM and Marketing Automation data modelsExperience with platforms such as Salesforce, Marketo, HubSpot, ZoomInfo or equivalent data/enrichment platformsKnowledge of data governance, segmentation, enrichment, deduplication and consent managementFamiliarity with SQL, APIs, data warehouses/lakes and BI tools is desirableStrong stakeholder management skills across Marketing, Sales, IT/Data and Enterprise SystemsAnalytical, process-oriented and highly detail-oriented

About Us

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

About The Team

Who we a re: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to careers@icertis.com or get in touch with your recruiter.