GEO Specialist (AI, GEO, AEO)

Bajaj Finserv · Pune District

  • Experience4–5 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted15 Sept 2026
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About Bajaj Finserv

Bajaj Finserv is hiring in Pune District in financial services. This role looks for around 4+ years of experience.

Skills

  • Generative Engine Optimization
  • Answer Engine Optimization
  • SEO
  • semantic search
  • entity optimization
  • query intent
  • content relevance
  • retrieval-augmented generation
  • embeddings
  • metadata tagging
  • prompt optimization
  • Generative AI
  • Large language models

The role

A Generative AI Engineer at a financial services company develops Generative Engine Optimization strategies and improves LLM-powered search discovery through semantic search and retrieval-augmented generation. The role also applies Answer Engine Optimization and prompt optimization to make content relevant and discoverable.

Full job description

About the RoleWe are looking for an AI Search Optimization Engineer with a strong Engineer-to-SEO profile and hands-on experience in GEO, AEO and AI-driven search optimization. You will work at the intersection of SEO, content, data and Generative AI to improve how brands and content are discovered across LLM-powered search platforms.

Roles & ResponsibilitiesBuild and optimize AI-first content and data pipelines to improve visibility across LLM-powered platforms.Design and implement Generative Engine Optimization (GEO) strategies for next-generation AI search experiences.Work on prompt optimization, retrieval structuring and semantic ranking for AI systems.Collaborate with Marketing and Product teams to make content AI-consumable, relevant and discoverable.Optimize structured and unstructured data for LLM ingestion, including RAG pipelines, embeddings and metadata tagging.Analyze how AI systems surface and rank information and continuously optimize content and ranking signals.Implement Answer Engine Optimization (AEO) strategies to improve direct-answer visibility.Monitor AI search performance and refine strategies based on user query patterns, search behavior and AI-generated results.

Ideal Candidate4+ years of overall professional experience with meaningful experience in SEO.1+ years of hands-on experience in GEO, AEO or AI-driven search optimization, including conversational and generative search.Strong understanding of SEO, GEO, AEO and AI/LLM-based ranking, including semantic search, entity optimization, query intent and content relevance.Good understanding of LLM ecosystems such as ChatGPT, Google Gemini or similar platforms.Strong understanding of how generative engines discover, retrieve, evaluate and surface information.Engineering background with a B.Tech / B.E. or equivalent engineering degree.Candidates from Digital-first, Consumer Tech, FinTech, SaaS or Marketing Agency environments with strong exposure to search and content optimization will be preferred.