Senior Manager Marketing

Role PurposeThe India Marketing Lead will lead the marketing agenda for the ACM business in India, translating business strategy and market opportunities into high-impact marketing priorities that drive brand growth, customer engagement, demand generation and commercial results.The role will own India marketing strategy, annual planning, integrated campaigns, customer and channel activation, digital marketing, sales enablement, marketing investments and performance management. The role will also provide people leadership for the India ACM Marketing team, building a high-performing, accountable and future-ready marketing organisation.As a member of the relevant India, ACM and IMEA forums, the role will act as the voice of the Indian market, bringing customer, channel, competitive and market insights into regional and global business priorities.

Experience: 10-12 years of relevant marketing experience.Education: MBA in Marketing (Mandatory).Industry : B2B Marketing, Chemical, oil and gas , Automation, Manufacturing

Key Responsibilities1. Marketing Strategy, Annual Planning & Performance SteeringDefine the India marketing strategy and annual priorities for GMM and VRM, aligned with business growth ambitions and market opportunities.Translate business strategy into integrated marketing plans, DIS priorities and operational plans in close partnership with business leadership.Identify market opportunities, customer segments and growth priorities and translate them into actionable marketing programmes.Establish clear KPIs and performance dashboards across marketing activities, continuously tracking effectiveness, pipeline contribution and business impact.Lead regular performance reviews and course-correct plans, investments and execution based on market performance and business priorities.2. Integrated Campaigns, Brand & Digital Marketing LeadershipOwn the architecture of integrated marketing campaigns, including strategy, target audiences, value propositions, messaging, channel mix and activation plans.Lead and approve creative development and ensure consistency with ACM and Henkel brand standards.Steer paid, owned and social media activities, ensuring effective integration across digital and traditional marketing channels.Define requirements and priorities for websites, digital platforms, content, marketing assets and customer-facing communications.Strengthen digital demand generation and data-driven marketing capabilities, using performance insights to optimise campaigns.Measure campaign effectiveness, ROI and contribution to customer engagement, demand and pipeline.3. Market & Customer Activation and Sales EnablementLead the India marketing activation agenda across distributor programmes, CTS/Technical Days, exhibitions, customer events and strategic market initiatives.Strengthen the connection between marketing activities and commercial outcomes, ensuring effective conversion of engagement into qualified opportunities, pipeline and customer growth.Develop and maintain strong marketing standards for LSX, sales enablement tools, customer presentations and field activation.Partner closely with Sales and Business Development to identify customer and channel opportunities and develop targeted activation programmes.Equip commercial teams with the right content, campaigns, tools and insights to accelerate customer acquisition, conversion and retention.4. Marketing Budget, Governance & Agency/Vendor ManagementOwn India marketing budget planning and investment prioritisation, including L17 planning, RFCs and spend tracking.Allocate resources towards initiatives with the highest potential business and customer impact.Ensure robust governance of POs, invoices, contracts, budgets and marketing spend in line with company policies.Lead relationships with external agencies, creative partners, digital partners, event agencies and other vendors.Ensure all marketing activities meet Henkel's brand, compliance, procurement and governance standards.5. Team Leadership & Capability BuildingLead, coach and develop the India ACM Marketing team, creating clarity of roles, priorities, accountability and performance expectations.Set objectives, allocate responsibilities and resources, conduct performance reviews and provide regular coaching and feedback.Build marketing capabilities across strategic marketing, digital, demand generation, customer activation, content and commercial marketing.Strengthen onboarding, talent development, succession planning and internal mobility.Foster an inclusive, collaborative and high-performing team culture focused on ownership, innovation, execution excellence and measurable business impact.Build strong cross-functional ways of working between Marketing, Sales, Business Development, Digital, Product Management and other commercial functions.6. Cross-Functional, Regional & Global CollaborationRepresent India Marketing in ACM and IMEA regional forums, contributing market insights, priorities and growth opportunities to regional and global plans.Bring Indian customer, channel, competitor and market intelligence into regional and global strategy development.Partner with Sales, AE, Product Management, Digital, Business Development and other functions to develop and execute strategic initiatives and product launches.Coordinate India implementation of regional and global marketing programmes while ensuring strong local market relevance.Build alignment across functions and ensure seamless execution of strategic initiatives from strategy through market activation.

Key Success MeasuresSuccess in the role will be measured through a combination of business impact, marketing effectiveness and organisational leadership, including:Delivery of India marketing priorities and annual plans against agreed business objectives.Marketing contribution to demand generation, qualified pipeline and commercial growth.Campaign effectiveness, customer engagement and marketing ROI.Growth and effectiveness of distributor, customer and channel activation programmes.Adoption and impact of sales-enablement initiatives.Effective management and optimisation of the India marketing budget.Quality, speed and governance of marketing execution.Development, engagement and performance of the India ACM Marketing team.Effective collaboration with Sales, Business Development, Digital, Product Management, AE, IMEA and Global Marketing.Strength and quality of India market insights incorporated into regional and global business decisions.Leadership ProfileThe ideal candidate is a strategic and commercially oriented marketing leader who can move seamlessly between strategy and execution. They combine strong brand and digital marketing expertise with a deep understanding of customers, channels and commercial growth.They should demonstrate:Strong strategic marketing and annual planning capabilities.Proven experience leading integrated, digital and customer-centric marketing programStrong commercial orientation and understanding of the connection between marketing, sales and revenue growth.Experience in B2B, industrial, technology or complex solution-led businesses preferred.Strong stakeholder management across senior business, sales, regional and global teams.Demonstrated people leadership and talent-development experience.Strong analytical, financial and performance-management skills.Ability to operate effectively in a matrixed, multicultural organisation.High ownership, execution discipline and the ability to influence without direct authority.