Videographer & Photographer - D2C FMCG Brand – Exp: 04 years - WIPRO Partnered - Package 06 LPA

Location: Mumbai Experience: 2–5 years Department: Creative / Brand Reporting to: Creative / Marketing Head

About the Role

Soulflower is looking for a highly creative and hands-on Videographer & Photographer who can bring our products, people and brand stories to life through compelling visual content.You will be responsible for conceptualising, shooting and delivering high-quality photos and videos for D2C, social media, performance marketing, ecommerce, campaigns and brand communication.

This is a hands-on role for someone who understands both creative storytelling and commercial content, someone who can turn a brief into scroll-stopping content that looks beautiful and performs.

Key Responsibilities

Videography

Shoot videos for Instagram Reels, YouTube Shorts, Meta Ads and other digital platforms.Create product demos, tutorials, how-to videos, texture shoots, testimonials, real life shoots, UGC-style content and campaign films.Translate creative briefs and concepts into engaging visual stories.Capture behind-the-scenes, events, launches and brand moments when required.Experiment with different formats, hooks, transitions and visual storytelling techniques.Understand what makes content scroll-stopping and performance-oriented.Must be able to work on Sundays, Holidays & Events, if and when required

Photography

Plan and execute product, lifestyle, campaign, texture shots, model shots, real-life shoots and social-media photography.Shoot products for ecommerce, marketplaces, website and digital campaigns.Create high-quality pack shots, product-in-use images, textures, ingredients and lifestyle visuals.Work with models, creators, influencers and internal teams during shoots.Manage lighting, composition, backgrounds, props and overall visual aesthetics.Ensure consistency with Soulflower's brand guidelines and visual identity.Must be able to work on Sundays, Holidays & Events, if and when required

Pre-Production & Execution

Coordinate with Creative, Marketing, Performance Marketing and Product teams to understand content requirements.Participate in brainstorming, mood-boarding and shoot planning.Create shot lists and manage shoot requirements.Arrange + Manage props, locations, models, equipment and other production requirements.Independently manage shoots from setup to final delivery.

Post-Production

Edit videos for different platforms, formats and aspect ratios.Perform colour correction, basic sound design, transitions and motion graphics where required.Retouch and edit photographs to brand standards.Deliver multiple creative variations for performance marketing and social media.Maintain organised libraries of raw footage, photographs and final assets.

Key Deliverables / KPIs

Number and quality of photo/video assets deliveredTurnaround time for shoots and editsQuality and consistency of brand visualsSocial media content outputPerformance of creative assetsContent reuse across campaigns and channelsAbility to create multiple high-quality assets from a single shootReduction in external production dependency/cost where applicable

Ideal Candidate

We are looking for someone who:

Has 2–5 years of hands-on experience in photography and videography.Should able to work on Sunday and Festive when required.Has worked with D2C, Beauty, Personal Care, Wellness, FMCG, Lifestyle or Consumer Brands.Has a strong portfolio demonstrating both photography and short-form video.Understands social-first content and digital advertising creatives.Has a strong eye for composition, lighting, colour and aesthetics.Can independently handle a shoot from concept to final output.Understands how to make products look desirable and premium on camera.Is comfortable working in a fast-paced D2C environment with multiple briefs and deadlines.Is proactive, experimental and willing to test new content formats.Can balance brand aesthetics with performance marketing requirements.

Technical Skills

Photography

DSLR / Mirrorless camerasStudio and natural lightingProduct photographyLifestyle photographyPortrait photographyBasic photo retouching

Video

Short-form video productionProduct videographyReels / ShortsLighting and camera setupBasic sound recordingVideo storytelling

Editing

Adobe Premiere Pro / DaVinci Resolve / Final Cut ProAdobe PhotoshopLightroomAfter Effects / motion graphics is a plus

Preferred Experience

Candidates with experience creating content for:

Beauty & Personal CareSkincare / HaircareWellnessAyurveda / Natural ProductsFMCGD2C brandsEcommerce

What You'll Bring

Strong visual tasteCreative thinkingAttention to detailSpeed of executionOwnership from brief to deliveryUnderstanding of social-media trendsAbility to create high-volume, high-quality contentCommercial understanding of what makes creative content effective

Portfolio RequirementPortfolio is mandatory.Candidates should share examples of:Product photographyLifestyle photographyReels / short-form videosProduct demonstrationsAd creativesCampaign shoots

Why Join Soulflower?Work closely with a growing D2C consumer brand.Own visual content across multiple digital channels.Get the opportunity to experiment with formats, concepts and storytelling.Work across brand, ecommerce, social media and performance marketing.Build content that reaches a large consumer audience.