Sr. Product & Automation Lead

Company: Scale100x.ai by Expertrons Location: Mumbai (Work from Office) Compensation: Between ₹15 LPA to 20 LPA (Fixed + Variable) + ESOPs + milestone-based compensation growth Experience: 5+ years

About Scale100x.aiScale100x.ai is the world's first AI-powered growth accelerator helping consumer brands scale through partner expansion. Built by the founders of Expertrons, we are serial entrepreneurs and IIT Bombay alumni who have built and exited ventures and scaled 300+ franchise networks across industries.We partner with high-potential brands to:Build 100+ offline outlets/partners per yearUse AI agents to supercharge sales and marketing executionImprove profitability through data-driven operationsSupport fundraising, investor relations and IPO readinessIn the last year we've driven scale for brands across EV, F&B, Salon, Retail, EdTech, Play Areas and more, including helping one brand close a $5.4M Series A. Our sales engine runs on high-volume, WhatsApp-first lead flow, and we are rebuilding it to be AI-native.

The RoleWe are moving from LeadSquared to an AI-native CRM and want to put AI agents at the center of how we sell, follow up, onboard and report. You will own that transformation end to end: choosing the platform, migrating without losing a single lead, and building the agents and automations that run on top of it, across our different verticals.This is a builder's role. You will work directly with the founders, and you should be as comfortable in a CRM admin panel or an n8n workflow as in a leadership review.

What You'll Own1. CRM selection and migration (LeadSquared → AI-native CRM)Evaluate AI-native CRM options against our needs (cost, WhatsApp and telephony support, agent capabilities, integrations) and make a clear recommendation.Plan and run the migration: data cleanup and mapping, pipeline redesign, integrations, cutover and parallel run.Drive team adoption so that data quality and usage improve after the switch, not just the tooling.2. AI agents and automation across verticalsMap the lead-to-onboarding journey (enquiry, qualification, commercials, agreement, onboarding) and identify what agents can own and where a human must stay in the loop.Build and deploy agents and automations for lead qualification, follow-ups, call summaries, CRM updates, reminders and reporting.Adapt and reuse these workflows across verticals such as EV, F&B, Salon, Retail and EdTech, and over time package them for client brands.Measure every automation on time saved, response time and conversion impact.3. Integrations and systemsConnect the CRM with WhatsApp Business API, telephony/IVR, e-sign, email, finance and internal tools using APIs, webhooks and no-code/low-code platforms.Own reliability: monitoring, fallbacks and documentation.4. Analytics and ROIBuild dashboards for pipeline health, leakage by stage, agent performance and revenue outcomes.Build the business case for each initiative and report results to the founders.5. Ownership and executionRun projects from problem definition to rollout with clear milestones and accountability.Work with sales, operations, product and tech teams, and flag risks and dependencies early.

Must-Haves5+ years in CRM implementation, business systems, revenue operations, product operations or automation-led roles.Hands-on experience implementing or migrating a CRM (LeadSquared, HubSpot, Zoho, Salesforce or similar), including at least one full data migration and cutover.Demonstrable experience building and deploying AI agents or LLM-based automations in production. Please share a workflow you built and its outcome.Fluency with APIs, webhooks and no-code/low-code tools (n8n, Make, Zapier or similar).Experience integrating WhatsApp Business API and telephony/IVR into a sales workflow.Strong analytical skills: you can define metrics, build dashboards and quantify ROI.Ability to work independently with founders and cross-functional teams, with clear written and verbal communication.

Good to HaveExperience with AI-native CRM platforms.Background in high-volume, lead-driven businesses such as franchising, edtech, real estate or D2C.Exposure to product strategy or product operations, and to financial modelling.Startup, consulting or SaaS experience.

What We ExpectOwnership: you drive initiatives without continuous supervision.Execution: you move from recommendation to live implementation.Business sense: you connect every system and automation to a measurable outcome.Structured problem-solving: you frame the problem, test quickly and iterate.

Who Should ApplyBuilders from CRM, revenue operations, automation, product operations or business systems backgrounds who have shipped real migrations and real automations, and want to do it at the intersection of AI, growth and franchising.