Social Media Manager

What You’ll Do● Own and execute NestAway's social media strategy and content calendar acrossInstagram, Facebook, LinkedIn, YouTube, and other relevant platforms.● Develop social-first content ideas around renting, sharing rooms, roommates, movingcities, first-job experiences, rental problems, and urban living.● Conceptualise and execute Reels, carousels, memes, stories, static posts,short-form videos, and campaigns.● Stay on top of trending formats, memes, sounds, conversations, and cultural momentsand identify opportunities for NestAway to participate organically.● Build content that is relatable, entertaining, informative, and shareable, especially forstudents, young professionals, and people moving to new cities.● Work closely with the creative, performance, and business teams to develop integratedcampaigns.● Manage NestAway's social channels, including comments, DMs, and audienceconversations.● Develop and manage creator/influencer collaborations to increase reach and brandawareness.● Track competitors and identify content opportunities within the real estate, rental, PG,coliving, and lifestyle space.● Monitor social media performance and provide regular insights and recommendations.● Use analytics to understand what content works and continuously improve the contentstrategy.● Support product launches, city launches, offers, campaigns, and other marketinginitiatives through social media.

● Maintain consistency in NestAway's brand voice, messaging, and visual identityacross platforms.What We’re Looking For● 3–4+ years of hands-on experience in social media marketing/management.● Experience managing social media for a consumer-facing brand; experience in realestate, rental, hospitality, travel, lifestyle, fintech, D2C, or similar categories is a plus.● Strong understanding of Instagram and short-form video content, especially Reels.● A strong understanding of social media trends, memes, internet culture, andGen-Z/young professional audiences.● Ability to independently come up with fresh content ideas and social mediacampaigns.● Strong copywriting and communication skills.● Understanding of social media analytics, engagement metrics, reach, impressions,views, shares, saves, and audience growth.● Experience working with influencers and content creators.● Ability to manage multiple projects and work with internal teams, agencies, designers,and video editors.● Someone who is highly curious about what is happening on the internet and can quicklyturn trends into relevant brand content.Good to Have● Experience in building or growing a consumer brand's Instagram presence.● Basic understanding of Canva, CapCut, Adobe tools, or other contentcreation/editing tools.● Experience with social media management and analytics platforms.● Experience running or supporting social-first campaigns.● Strong understanding of paid + organic social media is an advantage.Success in This Role Will Be Measured By● Growth in NestAway's social media audience● Reach, engagement, shares, saves, and video views● Growth and performance of Reels/short-form content● Quality and consistency of content● Creator/influencer campaign performance● Community engagement● Social media-driven traffic and leads● Overall improvement in NestAway's brand visibility and relevance on social platforms