Senior Digital Marketing Manager
IDFC FIRST Bank · Mumbai
- Experience5–8 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelsenior
- Posted24 Sept 2026
About IDFC FIRST Bank
IDFC FIRST Bank is hiring in Mumbai in financial services. This role looks for around 5+ years of experience.
Skills
- digital marketing
- brand marketing
- campaign strategy
- performance metrics
- market analysis
- stakeholder management
The role
A digital marketing manager at a banking company plans digital marketing initiatives, develops brand marketing strategies, and optimizes digital marketing campaigns, while applying performance metrics and market analysis to drive growth. The role also involves managing external agencies and mentoring digital marketers.
Full job description
Job Requirements
About the Role
As a Senior Digital Marketing Manager in the Marketing function, you will be responsible for leading the strategic planning and execution of digital marketing initiatives. You will collaborate with cross-functional teams to align marketing efforts with business objectives, manage a team of digital marketers, and identify growth opportunities through market and competitor analysis. This role requires a blend of leadership, analytical thinking, and creativity to drive impactful digital campaigns and brand visibility.
Key Responsibilities
Primary Responsibilities
Lead the strategic planning and execution of digital marketing initiatives across channels.Collaborate with internal departments to develop integrated marketing campaigns that support business goals.Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.Monitor and optimize digital marketing campaigns to maximize ROI and effectiveness.Stay updated on industry trends, tools, and best practices to ensure the team remains competitive.Develop and maintain strong relationships with key stakeholders, including external agencies and vendors.Design and implement brand marketing strategies aligned with the organization’s vision and objectives.Manage and mentor a team of digital marketers, including hiring, training, and performance evaluation.
What We Are Looking For
Education
Graduation in any discipline.Post-graduation in MBA or any.
Experience
Minimum 5 to 8 years of relevant experience in digital marketing, with demonstrated leadership capabilities.
Skills And Attributes
Strong understanding of digital marketing channels, tools, and performance metrics.Proven experience in campaign strategy, execution, and optimization.Excellent leadership, communication, and stakeholder management skills.Analytical mindset with the ability to derive insights from data and translate them into action.Ability to manage multiple projects and teams in a fast-paced environment.Creative thinking and a passion for innovation in digital marketing.