Program Lead-2 Wheeler Loan

IDFC FIRST Bank · Mumbai

  • Experience2–7 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted27 Sept 2026
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About IDFC FIRST Bank

IDFC FIRST Bank is hiring in Mumbai in financial services. This role looks for around 2+ years of experience.

Skills

  • manufacturer partnerships
  • market research
  • competitive analysis
  • project planning
  • portfolio management
  • program management
  • product development
  • product marketing
  • business planning
  • pricing strategy
  • customer engagement
  • strategic marketing
  • performance measurement
  • market-share analysis

The role

A program manager at a retail lending bank develops two-wheeler loan programs, manages manufacturer partnerships, and drives market research, competitive analysis, and product marketing across portfolio initiatives. Program planning, partner execution, and market-share strategy shape launches and customer-focused growth.

Full job description

Job Requirements

Role/ Job Title: Program Lead - 2 Wheeler Loan

Business: Retail Assets

Function/ Department: 2 Wheeler Loan

Place of Work: HO, Mumbai

Roles & Responsibilities:

'

Manage, onboard and maintain the partnerships with manufacturer and alliance partners Create suitable metrics for performance measurement and tracking brand level market share. Develop & manage project plans through deep understanding of market, competitor, and business strategy. Track Actual vs. Budget & ensure minimal variance with different programs & portfolio Interventions.

Secondary Responsibilities :

'

Define and deliver program/product features, validate with the market and drive end- to-end delivery. Ensure successful execution of the project rollout by liaising with sales team and partner Conduct market research and competitive analysis to propose new program, product or services. Develop strategic marketing/branding plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning. Specifying manufacturer requirements basis on-going feed-back from customers, channel & analysis of different Programs.

Managerial & Leadership Responsibilities :

'To focus on aligning the Programs Strategy with the overall business & growth strategy of TW business. A Program Lead is responsible for managing the Programs Team & get best out of the team to meet the expectations of the organization & customer needs.

Key Success Metrics:

'*new additions of programs and manufacturer

Success of new initiatives/product/programOverall market share