Product Manager – CRO & Growth
5paisa · Mumbai
- Experience2–4 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelmid
- Posted17 Sept 2026
About 5paisa
5paisa is hiring in Mumbai in financial services. This role looks for around 2+ years of experience.
Skills
- conversion rate optimization
- A/B testing
- GA4
- web analytics
- conversion funnels
- digital acquisition
- user journeys
- product analytics
- Agile
- user stories
- functional requirements
- product management
The role
A product manager at a financial services platform drives conversion rate optimization through A/B testing and GA4, shaping digital acquisition journeys and pre-login website experiences. The role also applies SEO and Agile to prioritize experiments, translate insights into product requirements, and improve account opening conversions.
Full job description
About the Role We are looking for a data-driven Product Manager to own conversion rate optimisation (CRO) initiatives and support the evolution of our pre-login website. The role combines experimentation, analytics, and product management to improve user journeys, lead generation, and account opening conversions. You will work closely with Product, Marketing, SEO, Design, Engineering, and Analytics teams to identify optimisation opportunities, prioritise enhancements, and deliver measurable business impact.
Key Responsibilities • Own the CRO roadmap across website journeys, landing pages, and acquisition funnels. • Design, execute, and analyse A/B tests and experiments to improve conversions and user engagement. • Leverage web analytics, user behaviour insights, and qualitative research to identify optimisation opportunities. • Define hypotheses, prioritise experiments, and measure business impact. • Manage the enhancement backlog for the pre-login website by translating business requirements into user stories and functional requirements. • Collaborate with Engineering and Design teams to deliver website improvements and ensure high-quality releases. • Partner with Marketing and SEO teams to optimise landing pages while maintaining SEO best practices. • Define tracking requirements and monitor key performance metrics through dashboards and reports. • Present insights, recommendations, and outcomes to stakeholders, driving data-backed decision making.
Requirements • 2–4 years of experience in CRO, Product Management, Growth, Digital Optimisation, or Product Analytics. • Strong understanding of conversion funnels, digital acquisition, user journeys, and experimentation. • Hands-on experience with A/B testing platforms (VWO, Optimizely, Adobe Target or similar). • Strong working knowledge of GA4 and web analytics. • Experience working with cross-functional product and engineering teams in Agile environments. • Ability to translate insights into product requirements and prioritised roadmaps. • Strong analytical, communication, and stakeholder management skills. • Familiarity with SEO, UX principles, and digital marketing is preferred.