Performance Marketing Executive

Kaarwan · Mumbai

  • Experience1–3 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Leveljunior
  • Posted11 Sept 2026
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About Kaarwan

Kaarwan is hiring in Mumbai in education. This role looks for around 1+ years of experience.

Skills

  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • lead generation
  • e-commerce campaigns
  • performance marketing
  • bid strategies
  • audience segmentation
  • funnel optimisation
  • Microsoft Excel
  • Looker Studio
  • campaign analysis
  • marketing reports
  • data analysis

The role

A performance marketing executive at an education technology platform drives lead generation and e-commerce campaigns through Meta Ads, Google Ads, and LinkedIn Ads, optimising acquisition funnels and paid media performance. The role also uses Microsoft Excel and Looker Studio to analyse campaign data and present marketing insights.

Full job description

About Us:Kaarwan is an ed-tech platform dedicated to empowering architects and civil engineers throughspecialised programs, certifications, and learning opportunities. We are looking for a Sr.Performance Marketing Executive who can drive growth through data-driven paid marketingcampaigns and lead our performance marketing initiatives.

Key Responsibilities:

Plan, execute, and optimise performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads with a strong focus on lead generation.Strategise and manage e-commerce + lead generation campaigns, with lead generation being the core area of focus.Optimise campaign performance metrics (CPL, CAC, CPP, CPM, ROAS) through bid strategies, audience segmentation, and funnel optimisation.Monitor daily campaign performance, analyse data, and generate actionable insights.Create detailed reports and dashboards in Excel/Looker Studio to present to the co-founders and management.Collaborate with design, content, and product teams to deliver impactful creatives and landing pages.Stay updated with industry trends, platform updates, and best practices in digital advertising.Take ownership of campaign strategy while leading and mentoring a small team of performance marketers.

Requirements:1–3 years of hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.Proven track record in lead generation campaigns (mandatory) with working knowledge of e-commerce campaigns.Strong understanding of performance marketing terminologies: CAC, CPL, CPP, CPM, CTR, ROAS, etc.Advanced proficiency in Excel for campaign analysis, reporting, and forecasting.Experience in creating and presenting marketing reports for leadership discussions.Strong analytical mindset with the ability to derive insights from data.Excellent communication skills and ability to work closely with senior leadership.Prior experience in leading or mentoring a team will be a strong plus.

What We Offer:Opportunity to work directly with the co-founders and shape the performance marketing function.A fast-paced, growth-oriented, and collaborative work environment.Exposure to large-scale ad spends and high-impact campaigns.