MIS Executive – E-commerce (Control Tower)

Manpower Requisition Form

MIS Support – E-commerce Control Tower

1. Position DetailsPosition Title: MIS Executive – E-commerce (Control Tower)Department / Function: E-commerce – Control TowerBusiness Unit: Purplle House of Brands (Alps Goodness, Dermdoc, Carmesi, Faces Canada, Juicy Chemistry)Reporting Manager: Head of E-commerceLocation: MumbaiEmployment Type: Full-time2. Purpose of Requisition

The E-commerce function operates across nine online and quick-commerce platforms and five brand portfolios currently. The volume of daily, weekly and monthly reporting has grown to a point where Key Account Managers are spending a significant share of their time on data consolidation rather than on platform growth, negotiations and account management.

A dedicated MIS resource under the E-commerce Control Tower will own the end-to-end reporting stack – ensuring reports are delivered on time, in a consistent format, with a single source of truth for sales, distribution and launch data across all platforms and brands. This will free KAM bandwidth for revenue-generating work and improve the quality and timeliness of data used in weekly and monthly reviews.

3. Key Responsibilities1. Daily Sales Report (DSR) sheet – all platformsFrequency: DailyScope / Notes: Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy, Meesho, Purplle.com2. Influencer SKU sheet – all platformsFrequency: DailyScope / Notes: SKU-level tracking of influencer-led demand across platforms3. Weekly Deep Dive (WDD) report – all brandsFrequency: WeeklyScope / Notes: Availability and distribution coverage across platforms, cities and dark stores4. WDD-based review presentationFrequency: WeeklyScope / Notes: Weekly PPT for weekly review with leadership and brand teams5. NPD tracker – status updateFrequency: WeeklyScope / Notes: Listing, live-status and early-sales tracking for new product launches6. Flipkart weekly keyword search-volume trackerFrequency: WeeklyScope / Notes: Category and brand keyword search-volume trends7. Other trackers – status updateFrequency: Weekly / as scheduledScope / Notes: All other E-commerce trackers maintained by the team8. Tertiary sales reportFrequency: MonthlyScope / Notes: Platform-wise tertiary (sell-out) consolidation for all brands9. State-wise sales reportFrequency: MonthlyScope / Notes: Geography-level sales cuts for all platforms and brands10. Ad-hoc data requestsFrequency: As requiredScope / Notes: Data pulls and analysis for leadership, brand, finance, supply chain and platform KAM teams4. Workload SummaryDaily: 2 deliverables – DSR and Influencer SKU sheets across 9 platformsWeekly: 5 deliverables – WDD report, WDD review PPT, NPD tracker, Flipkart keyword tracker, other trackersMonthly: 2 deliverables – Tertiary report and State-wise reportOngoing: Ad-hoc data requests from multiple stakeholders

Education

Graduate in any discipline; B.Com / BBA / B.Sc. (Statistics) or MBA preferred

Experience

1–3 years in an MIS, sales analytics or business reporting role, preferably in FMCG, beauty & personal care or e-commercePrior exposure to marketplace seller panels or brand analytics dashboards (Amazon, Flipkart, Nykaa, Blinkit, Zepto etc.) is a strong advantage

Skills

Advanced MS Excel / Google Sheets – Pivot tables, lookups, Power Query and dashboard buildingHigh attention to detail and accuracy with large, multi-source data setsAbility to manage multiple recurring deadlines and prioritise ad-hoc requests from several stakeholdersGood written and verbal communication for stakeholder coordinationWorking knowledge of Power BI / SQL is desirable, not mandatory6. Key Stakeholders

Internal

Head of E-commerceSenior and Junior KAMsSupply Chain ExecutivesBrand ManagersFinanceLeadership

Data Sources

Platform seller and brand panelsInternal sales dataDistributor and warehouse reports7. Budget and Approvals

Compensation band, cost centre and budget availability to be confirmed by HR and Finance as per company policy.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.