Marketing Manager

Job Title: Marketing Manager

Job Level: Mid-level (Manager)

Report to: AVP

Department: Marketing

Organization: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )

Location: Mumbai

Job Summary:

We are looking for a high-impact Marketing Manager from a fintech/BFSI background who can drive end-to-end marketing across product, content, and digital channels.

This role requires a strong understanding of the entire digital ecosystem—website, app, social, performance, and content, combined with the ability to translate complex financial products into simple, engaging, and compliant communication.

The candidate will be responsible for building brand narratives, executing campaigns, driving product adoption, and optimizing user journeys, while ensuring all communication strictly adheres to RBI guidelines, financial advertising norms, and compliance frameworks.

You will work closely with product, tech, UI/UX, compliance, and business teams to ensure seamless execution across touchpoints—right from idea to execution to performance tracking.

Key Responsibilities:

1. Product Marketing & User Journey

Drive marketing for financial products across app and website

Simplify complex financial concepts into clear, engaging, and user-friendly communication

Improve feature adoption, engagement, and retention metrics

Collaborate with product teams to optimize end-to-end user journeys and funnels

2. Website, App & UI/UX Understanding

Manage and optimize website and app content, landing pages, and conversion flows

Work closely with UI/UX teams to enhance usability and customer experience

Identify drop-offs and improve conversion rates through data-driven insights

3. Content Strategy & Social Media

Develop and execute a robust content strategy across social platforms (Instagram, YouTube, LinkedIn, etc.)

Create and oversee blogs, app content, social media posts, and campaign communication

Write scripts for reels, explainer videos, and educational series

Ensure all content is accurate, compliant, and aligned with brand voice

4. Video Content, Reels & Ad Shoots

Conceptualize and execute reels, and long-format videos for the brand

Lead shoots end-to-end: ideation, scripting, storyboarding, and direction

Coordinate with internal/external teams for high-quality production output

Stay updated with content trends while maintaining brand credibility

5. Brand Campaigns & Communication

Plan and execute integrated brand campaigns across digital channels

Ensure consistency in brand messaging across app, website, and social platforms

Align campaigns with business goals and performance metrics

6. SEO & Organic Growth

Drive organic traffic through SEO strategies and content optimization

Conduct keyword research and improve search visibility and rankings

Ensure content balances discoverability with financial accuracy

7. Analytics & Performance Tracking

Monitor and analyze campaign performance using analytics tools

Track KPIs such as traffic, engagement, CAC, conversion rates, and ROI

Use insights to continuously optimize campaigns and user funnels

8. Design & Tools (Canva)

Create quick creatives using Canva or similar tools

Collaborate with designers for advanced creatives

Maintain visual consistency and brand standards

9. Events & Activations

Plan and execute events, webinars, and on-ground activations

Integrate offline events with digital amplification strategies

Drive brand visibility and lead generation

10. Compliance & Regulatory Alignment

Ensure all communication adheres to RBI guidelines and financial compliance standards

Work closely with legal and compliance teams for approvals and risk mitigation

Avoid misleading claims; ensure transparent disclosures and fair representation

Maintain documentation for audit and regulatory requirements

Required Qualifications:

Master’s degree in Marketing (Mandatory)

5–6 years of experience in fintech, BFSI, or digital-first companies

Proven track record in digital marketing, product marketing, and brand campaigns

Strong understanding of RBI regulations, financial communication guidelines, and compliance requirements

Experience managing websites, app journeys, social media content (including topicals, moment marketing), ORM and content ecosystems

Prior experience in video-led content is a must (reels, ad shoots, campaigns)

Familiarity with analytics tools (Google Analytics, Firebase, etc.) and SEO platforms

Travel Requirement:

Might need to travel for relevant brand events/seminars/sessions/organization events (if any)