Marketing Associate

Position Overview:We are looking for a results-driven Marketing Associate with a strong interest in Performance Marketing and Digital Marketing. The candidate will be responsible for supporting the planning, execution, monitoring, and optimisation of digital marketing campaigns across platforms such as Meta and Google. The role involves analysing campaign performance, tracking key marketing metrics, coordinating with creative and internal teams, and identifying opportunities to improve customer acquisition and marketing ROI. The ideal candidate should be comfortable working with data, digital advertising platforms, analytics tools, and fast-paced marketing campaigns.

Key Responsibilities:

Marketing–tech liaison Act as the single point of contact between marketing and the tech/product team: scope requirements, write clear tickets, prioritise, and follow through to releaseManage special marketing projects with tech components, from brief through to launch and measurementTranslate in both directions — technical constraints into marketing implications, and marketing needs into buildable specsBuilding with AIUse Claude, GPT and similar to build tools for scripts, dashboards and internal tooling.Prototype customer-facing AI experiences on the site and app with the tech teamUse AI models to make sense of unstructured marketing dataEvaluate and scope new models, features, and tools — run quick tests, decide what’s worth adoptingWebsite and app experienceOwn the marketing view of the site and app experience: page flows, journeys, campaign surfaces and anything that gets in a customer’s wayBuild, test and iterate on landing pages for campaigns, launches and always-on acquisitionRun a steady experimentation pipeline — A/B tests, funnel and journey fixes — using session and behaviour tools to find what’s worth testingWork with design, tech and merchandising to get winning changes shipped permanentlyDashboards, reporting and automationBuild and maintain dashboards and recurring reports, pulling from platform APIs and warehouse tablesBuild automation workflows that remove manual, repeatable work from the team’s weekFlag data quality issues proactively rather than after someone spots a weird number in a reviewMarketing platformsRun onboarding and integration for new marketing platforms — evaluation support, implementation, data flows and go-liveManage integrations and syncs between platforms, and tools and drive adoption after go-liveOwn deeplinking and deferred deeplinking setups so ad, CRM and campaign traffic lands on the right screen, every timeMaintain and improve catalog feeds for Google Merchant Center, Meta and other channel feeds — attribute quality, category mapping, custom labels, pricing and stock accuracy

Requirements:1–3 years in marketing technology, marketing analytics, growth ops or performance marketing — D2C, e-commerce or agency preferredWork you’ve actually shipped with LLMs — automations, dashboards, scripts, internal tools — and a real grasp of how the models behave: prompting, context, structured outputs, tool use, verifying outputHigh ownership individual with strong project management skillsExcellent written and verbal communication — non-negotiable. Able to push back and drive a decision, not just relay messages. Ability to explain technical issues plainly to non-technical stakeholders, and marketing needs precisely to technical onesStrong Excel skills and comfort working with messy dataSharp attention to detail and genuine curiosity

Pls share your AI project on swati.chaturvedi@thesouledstore.com