Manager - Nykaa Play

Nykaa · Mumbai

  • Experience6–8 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted27 Sept 2026
Apply for this job

About Nykaa

Nykaa is hiring in Mumbai in ecommerce retail. This role looks for around 6+ years of experience.

Skills

  • content marketing
  • in-app content
  • CRM
  • CLM
  • social media
  • digital content
  • e-commerce
  • content-commerce
  • product marketing
  • marketing analytics
  • gamification
  • dashboards
  • data analytics
  • project management

The role

A content marketing manager at an e-commerce retail company leads content-commerce journeys, grows in-app content engagement, and develops product marketing and CRM campaigns using content marketing, e-commerce, and customer relationship management. The role also applies marketing analytics and gamification to improve subscriber growth and conversion.

Full job description

Job Summary :

This role requires a highly organized individual who thrives in fast-paced environments and is passionate about content to commerce journeys. Your primary role will be leading Nykaa’s On-App content eco-system, refining the product, growing Nykaa Play in terms of subscriber base, engagement (WAU/MAU), content repository, lower funnel conversions & distributing content across different touchpoints of the Nykaa App to aide consumer journeys.

Role Description :

Nykaa Play: Content x Commerce Journeys Scale, integrate & distribute content Across PDP, CRM & Play Evaluate business impact of in-app content through key metrics (PDP Views, Add To Carts) Using in-app content to enhance Nykaa’s reviews & recommendations engine

Nykaa Play: Growth Lead growth for Nykaa on app content commerce Work with Product team to consistently launch new features on par with global platformsOwn new IPs and content to boost Nykaa Play engagement, DAU/MAU & repeat sessions Boost Subscriber Growth & MAU via Features & GamificationIn-depth analysis of Nykaa play audiences, purchase patterns, funnels, and metrics to be able to consistently drive improvements Frequently benchmark progress against global content-commerce engines Strengthen Play Analytics with Dashboards & Reporting

Nykaa Play: Marketing Own GTM Strategy for Nykaa Play features & Reviews FeaturesWork with cross functional teams across brands, content marketing, product, tech, analyticsWork closely with CRM & CLM teams to build & communicate with Nykaa Play user cohorts

Knowledge and Skill / Qualification Requirements :

Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.6-8 years of experience in content marketing - on app content, CRM/CLM, social media, digital content. Experience with e-commerce in-app content is a big plus. Scaling content-commerce consumer journeysStrong team & project management skills with attention to detail and time management. Experience in working with product and tech teams, understanding of data and analyticsExperience and understanding of global content commerce environmentExcellent communication skills and a collaborative, high-speed working style.