Manager-Merchant Alliance & Partnerships
IDFC FIRST Bank · Mumbai
- Experience4+ yrs
- SalaryNot disclosed
- Work modeunknown
- Levelmanager
- Posted18 Sept 2026
About IDFC FIRST Bank
IDFC FIRST Bank is hiring in Mumbai in financial services. This role looks for around 4+ years of experience.
The role
Manager—Merchant Alliance & Partnerships role at IDFC FIRST Bank in banking. You identify and execute merchant offer partnerships to drive credit card spends, develop a yearly marketing calendar, and manage partner campaigns across Travel, Dining, and E-commerce. You use negotiation and networking to build and close partnerships, manage end-to-end promotional implementation (ATL and BTL), and measure ROI from partnerships and merchant offers. The job is in Mumbai, Maharashtra, India (work mode not specified).
Full job description
Job Requirements
About the Role
The Manager – Merchant Alliance & Partnerships is responsible for identifying and executing merchant offer partnerships to drive credit card spends. The role involves developing a marketing calendar, creating tactical offers, and managing campaigns across categories such as Travel, Dining, and E-commerce. The incumbent will also manage partner relationships, negotiate brand visibility, and ensure end-to-end implementation of promotions.
Key Responsibilities
Primary Responsibilities
Identify and execute prospective merchant offer partnerships to drive spends.Develop a marketing calendar of merchant offers on a yearly basis.Create and develop tactical offers for the portfolio in partnership with key merchants.Devise a structured approach to networking and negotiation with due diligence to ensure closure.Create merchant offers for the credit card portfolio across categories like Travel, Dining, and E-commerce.Manage campaign execution, including negotiation of brand visibility and cost for both ATL and BTL campaigns.
Secondary Responsibilities
Evaluate and drive promotional plans to ensure alignment with product line and partnership strategic objectives.Ensure end-to-end implementation of credit card promotions with partners.Manage and engage partners throughout the campaign lifecycle.Oversee campaign fulfillment and address any disputes.
What We Are Looking For
Education
Graduation: Any GraduatePost Graduation: MBA in relevant field
Experience
At least 4 years of relevant experience in merchant alliances, partnerships, and campaign management.
Skills and Attributes
Positive and collaborative attitude.Prolific communicator with strong interpersonal skills.Ambitious team player capable of executing partner requests in time-sensitive situations.Strong negotiation and networking skills.Ability to measure ROI from partnerships and specific merchant offers.