Lead Campaign Management

IndusInd Bank · Mumbai

  • Experience10–11 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted28 Sept 2026
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About IndusInd Bank

IndusInd Bank is hiring in Mumbai in financial services. This role looks for around 10+ years of experience.

Skills

  • digital marketing campaigns
  • campaign management
  • Adobe Analytics
  • Google Analytics
  • conversion rate optimization
  • attribution models
  • A/B testing
  • funnel tracking
  • clickstream analytics
  • program management
  • stakeholder management
  • vendor management

The role

A campaign manager at a retail and wholesale banking company develops digital marketing campaigns, optimizes conversion rate optimization, and builds attribution models. The role also applies Adobe Analytics and Google Analytics to improve funnel performance and monetization.

Full job description

Job Title - Head / Lead Campaign ManagementLocation - Mumbai

Job Role -

Own end-to-end D2C campaigns for the bank across the full suite of retail and wholesale banking productsDefine process for campaign intakes from various product teams, establishing TATs and working with in-house and external teams for campaign ideation, creatives, configuration and response feedbackDevelop an exception process for ad hoc requests based on business needs Work with IT to define process for compliance communications vs. promotional communicationsWork with BIU to develop and refine attribution models and track conversionsRun campaign optimizations to improve revenue and conversionsPartner with business teams to optimize funnels, growth, and monetizationLead digital analytics setup and optimization (Adobe Analytics, Google Analytics, CDP)Work with Business Intelligence and Data Engineering to Build clickstream analytics, attribution models, and funnel tracking frameworksGenerate insights across web, app, CRM, and social journeysImprove conversion rates, UX, traffic quality, and CRO metricsDrive experimentation through A/B testing and MVTCollaborate with Product, Tech, Sales, and Business teamsBuild and lead a high-performing campaign team

The role will involve setting up / fixing the car while in motion, the individual must be good at: Stakeholder managementProgram managementExternal vendor managementUnderstanding of data and tech integrations

Essential requirement:

MBA/PGDM in Finance/Marketing 10 years of relevant experience