Influencer Marketing Specialist

Role: Influencer Marketing ExecutiveLocation: Marol Naka, Andheri, Mumbai (On-site)Experience: 2–3 Years

About the RoleWe are looking for an Influencer Marketing Executive with 2–3 years of experience to support and execute influencer marketing campaigns end-to-end.The role will involve identifying relevant creators, managing influencer relationships, coordinating campaigns, negotiating commercials, ensuring timely content delivery, and tracking campaign performance. The ideal candidate should understand the creator ecosystem and have hands-on experience working with influencers across Instagram and YouTube.

Key ResponsibilitiesIdentify and research relevant influencers and creators across categories based on campaign objectives.Build and maintain strong relationships with influencers, talent managers, and influencer agencies.Execute influencer campaigns end-to-end, including influencer identification, outreach, negotiations, briefing, coordination, and closure.Coordinate with influencers to ensure timely delivery of Reels, Stories, Posts, YouTube Shorts, and long-form content.Share campaign briefs, key messaging, CTAs, and content guidelines with influencers.Coordinate with internal Content, Creative, Performance Marketing, PR, and Fundraising teams for campaign execution.Negotiate influencer commercials and ensure cost-effective collaborations.Maintain influencer databases, campaign trackers, commercials, deliverables, and payment details.Monitor campaign content to ensure it is aligned with brand guidelines and campaign objectives.Track and report campaign performance including reach, engagement, views, clicks, traffic, conversions, and fundraising impact.Identify high-performing creators and build long-term influencer partnerships.Stay updated on emerging creators, social media trends, formats, and influencer marketing opportunities.Support multiple campaigns simultaneously in a fast-paced environment.Assist in identifying new opportunities to leverage influencer marketing for fundraising and brand growth.

Key Requirements2–3 years of experience in Influencer Marketing, Creator Partnerships, Social Media, or Digital Marketing.Hands-on experience in executing influencer marketing campaigns.Good understanding of Instagram, YouTube, and the overall creator ecosystem.Existing relationships with influencers, talent managers, or agencies will be an advantage.Strong communication, coordination, and negotiation skills.Ability to manage multiple influencers and campaigns simultaneously.Strong attention to detail and ownership of campaign deliverables.Comfortable working with campaign trackers, reports, and performance data.Understanding of influencer metrics such as reach, engagement, views, CTR, conversions, and ROI.Ability to work in a fast-paced startup environment.

Preferred QualificationsExperience working with influencers across multiple categories and audience segments.Experience with influencer-led performance or conversion campaigns.Experience in healthcare, fintech, fundraising, consumer internet, or purpose-driven brands will be an added advantage.Strong awareness of emerging creators, content formats, and social media trends