Influencer Marketing - D2C FMCG Brand – Exp: 04 years + - WIPRO Partnered - Package 06 LPA

Soulflower Co Ltd · Mumbai

  • Experience4–5 yrs
  • SalaryDisclosed
  • Work modeonsite
  • Posted29 Sept 2026
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About Soulflower Co Ltd

Soulflower Co Ltd is hiring in Mumbai in consumer goods. This role looks for around 4+ years of experience.

Skills

  • Influencer marketing
  • Instagram
  • YouTube
  • Meta Business Suite
  • Instagram Insights

The role

An influencer marketing executive at a consumer goods brand develops influencer marketing and executes social media campaigns, using Instagram and YouTube to build beauty and wellness communities. The role also applies social media analytics tools and manages influencer partnerships.

Full job description

Location: Marol AndheriReport to: Marketing ManagerWorking days: 6 daysTimings: 10 am to 7 pm

Role OverviewThe Influencer Marketing Executive will play a key role in strengthening Soulflower’s online presence, managing influencer collaborations, and driving community engagement. You will be responsible for content creation support, influencer outreach & relationship management, and social media campaign execution.

Key Responsibilities

1. Influencer Marketing

Identify, research, and connect with relevant influencers (micro, macro, celebrity level) in the beauty, wellness, lifestyle, and skincare space.Negotiate collaborations, barter deals, and paid partnerships.Coordinate influencer campaigns from planning to execution, ensuring timely content delivery.Build and maintain strong, long-term relationships with influencers and talent agencies.Track influencer performance metrics and prepare post-campaign reports.

2. Campaign Planning & Execution

Support seasonal, festive, and product launch campaigns across social channels.

3. Analytics & Reporting

Prepare monthly reports with key metrics like reach, engagement, follower growth, and influencer ROI.Recommend improvements based on data analysis.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Media, or related field.Experience: 4 years + of experience in influencer marketing (preferably in beauty, wellness, or lifestyle brands).Strong understanding of Instagram, YouTube, and influencer marketing trends.Excellent communication and negotiation skills.Creative mindset with attention to detail.Ability to multitask and manage multiple campaigns simultaneously.Familiarity with social media analytics tools (Meta Business Suite, Instagram Insights, etc.).

Preferred Skills

Network of influencers in beauty, lifestyle, and wellness niches.Experience working with PR or influencer agencies.

Why Join Soulflower?

Be part of a purpose-driven brand making a positive impact.Creative and collaborative work environment.Opportunity to work on exciting influencer campaigns and brand-building activities.Exposure to beauty & wellness industry trends.