Head of Marketing - Agricultural Solutions India

BASF · Mumbai

  • Experience12–13 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted30 Sept 2026

About BASF

BASF is hiring in Mumbai in manufacturing industrial. This role looks for around 12+ years of experience.

Skills

  • crop protection
  • agronomic technologies
  • marketing frameworks
  • strategic thinking
  • marketing and sales

The role

A product marketing manager at a chemical crop-protection company develops crop strategy, steers portfolio profitability, and leads go-to-market planning using crop protection, agronomic technologies, and marketing frameworks. The role also coaches marketing teams and shapes sustainable value-chain innovation.

Full job description

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities .

Objective of the Position:

Advance and execute regional expansion strategy based on global strategy in country, incl. business plans for new molecules/ technologies from global research and cross-regional LCM projects and drive regional crop strategies. Propel shift from top line and volume growth to value creation and profitability through Portfolio & Strategy, Countries, People & Working culture and Collaboration. Drive deep understanding of customer needs and identify new business opportunities Develop and implement country strategies for accelerated opportunities of growth A core member of AP country Management team

Main Tasks:

In country strategic crop systems F&V and Rice, lead marketing portfolio team to generate and share grower insights, customer experience insights, competitor, industry environment, regulations, and AP’s own strength and weakness to finetune our strategy Develop country LTP plans, lead teams to generate global F&V and Rice crop system strategy implementation plans in country; and rotational crop plans to maximize R&D investment, periodically update country strategic plan; Drive connected offer in F&V and Rice crop systems, steer sustainability, digital and value chain innovation plans in country Steer pricing and profitability governance; Prioritize resource investments Participate the Country Supply & Operational Planning meetings (S&OP); participate the budget process Lead Go to Market strategy such as 3rd party collaboration including in-licensing and out-licensing, and business model innovation Coach teams to develop the skills and competencies within the country communities and develop talents

Job Requirements:

University Degree in Agriculture/Crop Protection/Chemistry/Business Management, preferably with post-graduate degree 12 years of leadership experience in crop protection industry preferably in marketing and sales with proven track record Strong leadership skills and ability to foster teamwork and collaboration Solid understanding of crop protection or related agronomic technologies Strong strategic thinking and familiar with marketing frameworks / tools.