Digital Marketing Associate
The Souled Store · Mumbai
- Experience1–3 yrs
- SalaryDisclosed
- Work modeonsite
- Leveljunior
- Posted22 Sept 2026
About The Souled Store
The Souled Store is hiring in Mumbai in consumer goods. This role looks for around 1+ years of experience.
Skills
- LLMs
- prompting
- structured outputs
- tool use
- Microsoft Excel
- project management
- digital marketing
- marketing analytics
- performance marketing
- A/B testing
- funnel optimization
- marketing platform integrations
- deep linking
- Google Merchant Center
- Meta
- data quality management
The role
A digital marketing associate at a consumer goods company bridges marketing and technology, builds LLM-powered automation and AI experiences, and optimizes landing pages and customer journeys through experimentation. The role also develops marketing analytics dashboards and manages platform integrations.
Full job description
Marketing–tech liaison
Act as the single point of contact between marketing and the tech/product team: scope requirements, write clear tickets, prioritise, and follow through to release
Manage special marketing projects with tech components, from brief through to launch and measurement
Translate in both directions — technical constraints into marketing implications, and marketing needs into buildable specs
Building with AI
Use Claude, GPT and similar to build tools for scripts, dashboards and internal tooling.
Prototype customer-facing AI experiences on the site and app with the tech team
Use AI models to make sense of unstructured marketing data
Evaluate and scope new models, features, and tools — run quick tests, decide what’s worth adopting
Website and app experience
Own the marketing view of the site and app experience: page flows, journeys, campaign surfaces and anything that gets in a customer’s way
Build, test and iterate on landing pages for campaigns, launches and always-on acquisition
Run a steady experimentation pipeline — A/B tests, funnel and journey fixes — using session and behaviour tools to find what’s worth testing
Work with design, tech and merchandising to get winning changes shipped permanently
Dashboards, reporting and automation
Build and maintain dashboards and recurring reports, pulling from platform APIs and warehouse tables
Build automation workflows that remove manual, repeatable work from the team’s week
Flag data quality issues proactively rather than after someone spots a weird number in a review
Marketing platforms
Run onboarding and integration for new marketing platforms — evaluation support, implementation, data flows and go-live
Manage integrations and syncs between platforms, and tools and drive adoption after go-live
Own deeplinking and deferred deeplinking setups so ad, CRM and campaign traffic lands on the right screen, every time
Maintain and improve catalog feeds for Google Merchant Center, Meta and other channel feeds — attribute quality, category mapping, custom labels, pricing and stock accuracy
Requirements
1–3 years in martech, marketing analytics, growth ops or performance marketing — D2C, e-commerce or agency preferred
Work you’ve actually shipped with LLMs — automations, dashboards, scripts, internal tools — and a real grasp of how the models behave: prompting, context, structured outputs, tool use, verifying output
High ownership individual with strong project management skills
Excellent written and verbal communication — non-negotiable. Able to push back and drive a decision, not just relay messages. Ability to explain technical issues plainly to non-technical stakeholders, and marketing needs precisely to technical ones
Strong Excel skills and comfort working with messy data
Sharp attention to detail and genuine curiosity
Pay: ₹500,000.00 - ₹600,000.00 per year
Benefits:
Flexible schedule
Health insurance
Life insurance
Provident Fund
Application Question(s):
How many year of experience do you have with Digital marketing?
Location:
Mumbai, Maharashtra (Required)
Work Location: In person