Deputy Manager - Brand

The Times Of India · Mumbai

  • Experience2–4 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted16 Sept 2026
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About The Times Of India

The Times Of India is hiring in Mumbai in media advertising. This role looks for around 2+ years of experience.

Skills

  • campaign management
  • event management
  • consumer research
  • market analysis
  • financial analysis
  • sponsorship initiatives
  • cross-functional coordination
  • edition management

The role

A brand manager at a media publishing company drives readership and revenue through consumer research, event management, and campaign management, while shaping sponsorship initiatives and localized city-edition engagement.

Full job description

About the Hiring Function TOI Metro Supplements (TIMS) is the reader’s favourite go-to guide for all the glitz, glamour, happenings, and hangouts in their city. The publication packs in all the news one need to know about the social buzz in their city, in the movie circles, television gossip, trends across food, fitness, nightlife, music, fashion, and more. Bold and brave, TIMS also amplifies city agendas and citizen charters that celebrate inclusion, environmental consciousness, and the zest for life. The TIMS Editorial function plays a pivotal role in curating content that resonates with readers' interests and aspirations. With a focus on capturing the essence of city life, this function delivers engaging and informative articles that reflect the dynamic spirit of the urban landscape.

Role SummaryDrive readership growth and revenue through marketing initiatives, consumer engagement programs, and strong cross-functional collaboration.

DutiesCampaign Management: Plan and execute advertising campaigns; create briefs, coordinate with agencies, and ensure timely rollout as per media plansConsumer Engagement: Conceptualize and manage events, on-ground activations, and reader engagement initiatives to strengthen brand connectMarket & Competition Analysis: Track competitor activities, analyze market trends, and share monthly/quarterly insightsConsumer Research: Work with research agencies and internal data to understand reader behavior and preferencesFinancial Analysis: Monitor P&L, revenue, and circulation; identify opportunities for cost optimization and revenue growth; prepare regular reportsCross-functional Coordination: Collaborate with sales, production, distribution, and regional teams to ensure smooth execution and resolve operational challengesEdition Management: Support regional teams in driving readership and engagement for city editions through localized initiativesSponsorship & Revenue Initiatives: Partner with sales to create sponsorship opportunities, develop proposals, and align with advertiser objectives

Experience2 to 4 Years