Creative Strategist

Zouk · Mumbai

  • Experience3–5 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted13 Sept 2026
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About Zouk

Zouk is hiring in Mumbai in consumer goods. This role looks for around 3+ years of experience.

Skills

  • consumer insights
  • creative strategy
  • consumer psychology
  • creative testing
  • performance marketing
  • Meta
  • Google
  • YouTube
  • creator marketing
  • customer research
  • market research
  • creative briefs
  • performance metrics

The role

A creative strategist at a consumer lifestyle brand turns consumer insights into performance marketing campaigns, using creative strategy and consumer insights to shape campaign messaging and positioning. The role develops creative briefs and analyzes performance metrics to improve customer acquisition.

Full job description

Creative Strategist (Consumer Insights & Performance)

Location: Chembur, Mumbai (5 days working, only 4th saturday working rest all sats off)

About ZoukZouk is a 100% Vegan, Proudly Indian D2C lifestyle brand specializing in bags, wallets, and accessories. Backed by Stellaris Venture Partners, Titan Capital, Aavishkaar Capital, and the founders of Beardo and Mamaearth, we're building an iconic global consumer brand from India.With 15+ lakh happy customers worldwide, our products have been featured on Netflix, CNBC TV18, ELLE, and Cosmopolitan. We sell through our website and leading marketplaces like Amazon and Myntra, with our website driving the majority of our business.

At Zouk, we're looking for a Creative Strategist who can turn consumer insights into high-performing creative campaigns.

If you're someone who understands customer psychology, loves decoding performance data, and knows what makes creatives convert, we'd love to hear from you.

What You'll DoUncover consumer insights through reviews, surveys, customer interviews, and market research.Develop creative strategies, messaging frameworks, campaign angles, and positioning.Write detailed creative briefs for designers, copywriters, creators, and video editors.Drive structured creative testing across hooks, offers, personas, and formats.Analyze performance metrics including CTR, CPA, ROAS, conversion rate, and creative fatigue.Monitor competitors and emerging creative trends.Partner closely with Growth, Brand, Product, CRM, Data, and Founders to scale creative performance.

We're Looking For3–5 years of experience in D2C, consumer brands, growth marketing, creative strategy, or consumer insights.Strong understanding of Meta, Google, YouTube, creator marketing, and performance marketing.Excellent analytical thinking and storytelling skills.Ability to translate data into creative decisions that drive business growth.Experience working in fast-paced, high-growth consumer brands is preferred.

What Success Looks LikeImproved creative performance and customer acquisition efficiency.Faster creative testing and learning cycles.Stronger ROAS, lower CPA, higher CTR, and more winning creative concepts.