Assistant Store Manager

Assistant Store Manager – Ugaoo

Reports to: City Head – Retail / Zonal Manager

About Us

At Ugaoo, we’ve always believed plants are more than décor — they’re companions, healers, and reminders of what truly matters. What began as a small idea sparked by a plant on a windowsill has grown into India’s leading gardening brand, backed by marquee investors like DSG Consumer Partners and V3 Ventures. From our 25-acre farm in Talegaon to a thriving D2C store and retail presence across Pune, Mumbai, Delhi and Bangaluru - we’re building an ecosystem that brings nature closer to homes, offices, and communities.

Role Purpose

Own end-to-end store operations, driving sales, customer experience, plant care standards, and team performance to deliver the store’s P&L targets.

Key Responsibilities:

Sales & P&L

• Own store revenue, footfall conversion, and average bill value targets

• Monitor daily/weekly/monthly sales performance against budget

• Control store-level costs (manpower, wastage, consumables) within budget

Customer Experience

• Ensure FAB (Features-Advantages-Benefits) selling standards are followed for all plant/product categories

• Resolve customer escalations and maintain service quality benchmarks

• Drive local activations, events, and community engagement to build footfall

Plant & Inventory Management

• Maintain plant health standards — watering schedules, pest checks, grooming, and visual merchandising

• Manage stock levels, indenting, and minimize shrinkage/wastage

• Ensure planogram and store display standards are maintained

Team Management

• Recruit, train, and mentor store staff on product knowledge and customer service

• Conduct daily briefings, roster planning, and performance reviews

• Ensure grooming, punctuality, and SOP adherence across the team

Store Operations

• Ensure statutory compliance, licenses, and store audit readiness

• Coordinate with visual merchandising, marketing, and supply chain teams

• Maintain store safety, cleanliness, and asset upkeep

Requirements

• Graduate, preferably with retail/hospitality background

• 3–6 years of retail store management experience (F&B, lifestyle, or specialty retail preferred)

• Strong people management and customer orientation

• Passion for plants/gardening is a plus

• Comfortable with retail tech (POS, inventory systems)

Key Metrics

• Sales achievement %, conversion rate, ABV

• Customer satisfaction/NPS

• Shrinkage %, plant mortality rate

• Staff attrition and training completion