Assistant Manager Performance Marketing
Nykaa · Mumbai
- Experience1–5 yrs
- SalaryNot disclosed
- Work modeonsite
- Posted24 Sept 2026
About Nykaa
Nykaa is hiring in Mumbai in ecommerce retail. This role looks for around 1+ years of experience.
Skills
- Google Ads
- Meta Ads
- Google Analytics
- AppsFlyer
- Meta Ads Manager
- Google Ads Manager
- Paid media strategy
- Keyword research
- Audience segmentation
- A/B testing
- Campaign optimization
- Campaign budget management
- Marketing analytics
The role
A performance marketing manager at an e-commerce retail company plans and optimizes Google Ads and Meta Ads campaigns for acquisition, conversion, and revenue growth, using Google Analytics and AppsFlyer to measure performance and improve return on ad spend.
Full job description
Role Overview :
Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.
Job Description :
1. Paid Media Strategy & ExecutionPlan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).Build full-funnel paid media strategies aligning with marketing and business goals.Conduct extensive keyword research and audience segmentation to drive relevant traffic.
2. Performance OptimizationMonitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.A/B test creatives, ad copies, and audience segments for continuous improvement.Manage campaign budgets and pacing to maximize efficiency and impact.
3. Reporting & AnalysisDeliver campaign performance reports with actionable insights.Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.Collaborate with analytics teams to deep-dive into campaign data and improve performance.
4. Collaboration & CoordinationWork closely with creative, product, and category teams to ensure alignment of marketing messaging.Share feedback on creative performance to design and content teams for ongoing improvement.Stay updated on industry trends, platform updates, and best practices.
Knowledge and Skill / Qualification Requirements :
1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.sProficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager.Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.Ability to analyze data, derive insights, and implement optimization strategies.Experience in managing affiliates and strategic partnerships is a plus.Strong stakeholder management and ability to work in a fast-paced environment.