Assistant Brand Manager

Job Title - Assistant Brand ManagerLocation - Mumbai

Role Details: We are looking for a dynamic and detail-oriented Brand Manager to drive Brand Communications, Growth Marketing Communications, and Marketing Operations for IndusInd Bank. This role will play a pivotal part in developing compelling customer-facing communication, ensuring brand consistency across channels, managing cross-functional stakeholders, and driving operational excellence within the marketing function.

Role Description

Brand Communications Drive the planning and execution of brand communication campaigns across digital, social, app, CRM, website, on-ground, and branch touchpoints. Ensure adherence to brand guidelines across all customer-facing communications. Partner with internal stakeholders to translate business objectives into impactful marketing campaigns. Review and approve creative assets, content, and communication before release. Continuously identify opportunities to strengthen brand perception and customer engagement.

Growth Communications

Lead communication planning for acquisition, activation, engagement, and retention initiatives. Develop compelling messaging frameworks for banking products including savings accounts, credit cards, loans, deposits, investments, and digital banking. Work closely with Product, Digital, CRM, Analytics, and Business teams to drive conversion-focused communication. Ensure customer journeys are supported with relevant and consistent messaging across channels. Monitor campaign effectiveness and recommend optimization strategies.

Marketing Operations & Governance Manage end-to-end campaign workflows from brief creation to deployment. Establish and maintain communication approval processes and service-level timelines.Coordinate with design teams, content teams, media agencies, production partners, and business stakeholders. Track campaign deliveries, dependencies, and resource allocation to ensure timely execution. Maintain marketing calendars and ensure visibility across all marketing initiatives.

Stakeholder & Agency Management Act as the primary marketing point of contact for internal business teams. Manage creative, content, and production agencies to ensure quality and timely delivery. Challenge briefs constructively and identify gaps before execution. Foster strong working relationships across Product, Digital, CRM, Risk, Compliance, Legal, and Business teams.

Success Metrics Brand Communications: Drive integrated brand campaigns across digital, social, CRM, app, website, branch, and offline touchpoints. Ensure 100% adherence to brand guidelines and communication standards.

Growth Communications: Own acquisition, activation, engagement, and retention communication strategies. Build compelling product communication frameworks across banking and financial products. Marketing Operations & Governance: Manage end-to-end campaign workflows, approvals, timelines, resource planning, and marketing calendars. Stakeholder & Agency Management: Collaborate with Product, Digital, CRM, Analytics, Compliance, and agency partners to ensure timely delivery and quality output.

Performance & Reporting: Monitor campaign performance, generate insights, and drive continuous process improvement.

EDUCATION : Essential requirement: MBA in Marketing, Branding, Communications, or related field preferred. WORK EXPERIENCE : 5-8 years of experience in Brand Marketing, Growth Marketing, Integrated Marketing, or Marketing Operations. • Banking, Financial Services, FinTech, or Consumer Brand experience preferred.

Desired Skills • Brand Strategy • Campaign Management • Growth Marketing • CRM & Lifecycle Communications • Stakeholder Management • Agency Management • Marketing Operations • Project Management • Presentation & Communication Skills