APF Product Lead

Easy Home Finance Limited · Mumbai

  • Experience5–6 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted23 Sept 2026

About Easy Home Finance Limited

Easy Home Finance Limited is hiring in Mumbai in financial services. This role looks for around 5+ years of experience.

Skills

  • APF project approvals
  • builder relationship management
  • real estate finance
  • business tracking
  • MIS
  • financial scheme curation
  • regulatory and risk compliance
  • analytical skills

The role

A product lead at a real estate finance company manages APF project approvals, builder relationship management, and real estate finance while curating financial schemes and ensuring regulatory and risk compliance. The role tracks business performance through MIS and applies analytical skills to scale operations.

Full job description

Key Responsibilities:1. Project Approval ManagementOversee and expedite the APF process to ensure timely builder project approvals.Develop and monitor a pipeline for sourced APF projects, ensuring seamless movement and tracking.2. Builder Collaboration & Business GrowthBuild and maintain strong relationships with builders and real estate developers to enhance business flow.Utilize past experience in tracking and driving business through builder-approved projects.3. Curating Schemes & Business ProgramsDesign strategic financial schemes and engagement programs with builders.Use project insights and market trends to create impactful business programs.4. Daily Coordination & Business TrackingManage and track APF managers across key locations pan-India.Monitor daily productivity of teams and penetration in APF projects through MIS reports.Track project performance metrics to assess their contribution to business growth.5. Regulatory & Compliance AssuranceEnsure all builder projects meet regulatory and risk compliance standards.Work with compliance teams to mitigate risks in retail case financing.6. Cross-Functional CollaborationCollaborate with technical, legal, risk, and credit teams for seamless project approvals.Ensure coordination with IT teams for smooth integration & placement of digital kiosks across selected builder projects.7. Data-Driven Decision Making & Business ScalabilityTrack and analyze business performance using structured monitoring frameworks.Utilize data insights to scale operations, optimize processes, and drive approvals.Key Skills & Competencies:✅ Strong understanding of APF project approvals & real estate finance ✅ Proven experience in builder relationship management ✅ Expertise in business tracking, MIS, and financial scheme curation ✅ Knowledge of regulatory and risk compliance standards ✅ Excellent stakeholder management & cross-functional coordination ✅ Data-driven mindset with strong analytical skills ✅ Ability to scale operations & optimize business performanceQualifications & Experience:🎓 Bachelor's/Master’s degree in Finance, Business Administration, or related field 📌 5+ years of experience in project approvals, builder financing, or real estate lending 📌 Experience in APF pipeline management, business tracking, and financial scheme curation