AI Growth & Automation Specialist

Job Description: AI Growth & Automation SpecialistCompany: scale100x.ai (Powered by Expertrons)Location: Andheri East, MumbaiMode: Work From OfficeExperience: 1–3 YearsSalary: ₹20,000 – ₹40,000+ (Based on Performance)

Position: AI Growth & Automation SpecialistRole OverviewWe are looking for a highly driven AI Growth & Automation Specialist to manage and optimise AI-powered lead generation, AI calling, WhatsApp marketing, email marketing, automation, lead nurturing, and conversion campaigns.The role will focus on using AI, automation, WhatsApp, email, CRM, and AI-powered calling to engage prospects, qualify leads, generate meetings, and improve overall lead-to-conversion performance.The ideal candidate should be highly execution-oriented, comfortable with AI and marketing technology, and have a strong understanding of lead generation, nurturing, and conversion.

Key Responsibilities1. AI-Powered CallingManage and monitor AI-powered calling campaigns for lead engagement, qualification, and follow-ups.Set up and optimise AI calling journeys for different lead segments.Create and refine AI agent scripts, prompts, conversation flows, and qualification questions.Monitor call connection rates, response rates, qualified leads, and meetings booked.Analyse AI call conversations and recordings to identify gaps and improve agent performance.Ensure qualified and interested prospects are promptly handed over to the sales team.Continuously optimise AI calling workflows to improve qualification and conversion rates.

2. WhatsApp Growth & AutomationPlan and execute WhatsApp campaigns for lead generation, nurturing, reactivation, and conversion.Manage and segment existing databases for targeted WhatsApp campaigns.Create WhatsApp messaging sequences, automated follow-ups, and nurturing journeys.Re-engage dormant, untapped, and previously contacted leads.Track WhatsApp delivery, response, engagement, and conversion metrics.Optimise messaging and communication journeys based on campaign performance.

3. Email MarketingPlan and execute email campaigns for lead nurturing, engagement, reactivation, and conversion.Create email campaigns, newsletters, automated sequences, and follow-up journeys.Develop engaging subject lines, email copy, CTAs, and personalised communication.Segment databases based on lead source, interest, engagement, and other relevant parameters.Monitor open rates, CTR, responses, leads, and conversions.A/B test subject lines, messaging, CTAs, and campaign formats.

4. AI & Marketing AutomationBuild and manage automated lead-nurturing workflows across AI calling, WhatsApp, and email.Work with platforms such as AiSensy, WATI, Interakt, SendGrid, Mailchimp, and AI calling platforms.Use AI tools such as ChatGPT, Claude, and Gemini to improve campaign creation, personalisation, productivity, and optimisation.Identify repetitive processes that can be automated.Build scalable communication workflows for different lead stages.Continuously improve automation journeys based on campaign data and lead behaviour.

5. Lead Management & CRMMaintain accurate lead databases and CRM records.Segment and organise leads for targeted communication.Track prospect engagement across AI calling, WhatsApp, and email.Ensure accurate lead tagging, qualification, status updates, and follow-ups.Coordinate with the sales team for qualified lead handovers.Maintain accurate records of lead outcomes and campaign performance.

6. Reporting & OptimisationPrepare weekly performance reports across AI calling, WhatsApp, and email campaigns.Track key metrics including:Qualified Leads GeneratedMeetings BookedAI Call Connection RateAI Call Qualification RateWhatsApp Response RateEmail Open RateEmail CTRLead-to-Meeting Conversion RateRe-engagement RateCampaign ROIIdentify performance gaps and recommend actionable improvements.Continuously optimise campaigns, scripts, messaging, and automation workflows.

Skills RequiredStrong written and verbal communication skills.Understanding of lead generation, lead nurturing, and conversion.Strong interest in AI, automation, and emerging marketing technologies.Familiarity with WhatsApp and email marketing.Familiarity with CRM and lead-management systems.Experience with platforms such as AiSensy, WATI, Interakt, SendGrid, Mailchimp, or similar tools is preferred.Comfortable using ChatGPT and other AI tools.Strong analytical and problem-solving skills.Ability to manage multiple campaigns and large lead databases.Strong execution, ownership, and attention to detail.

Preferred Experience1–3 years of experience in growth marketing, lead generation, WhatsApp marketing, email marketing, AI calling, CRM marketing, or marketing automation.Experience in franchising, education, consulting, real estate, finance, SaaS, or other high-ticket businesses is preferred.Experience working with large databases and performance-driven campaigns will be an added advantage.

Key Performance Indicators (KPIs)Qualified Leads GeneratedMeetings BookedAI Calling Connection & Qualification RateWhatsApp Response RateEmail Open RateEmail CTRLead-to-Meeting Conversion RateLead Re-engagement RateFollow-Up ComplianceCRM AccuracyOverall Campaign ROI

CompensationFixed Salary + Performance IncentivePerformance incentives will be linked to:Qualified leads generatedMeetings bookedLead qualityConversion ratesCampaign performanceOverall business impact

Why Join scale100x.ai?Work on real-world growth campaigns for leading brands across India.Gain hands-on experience in AI, automation, AI-powered calling, WhatsApp, and email marketing.Work with high-volume lead databases and performance-driven growth campaigns.Learn how AI and automation can directly drive sales and business growth.Work closely with marketing and sales teams and gain exposure to the complete growth funnel.Be part of a fast-growing company building the future of franchise growth in India.scale100x.aiBuild. Learn. Scale.