Social Media Executive

Role Overview

We are looking for an experienced and creative Social Media Executive to lead the day-to-day management and growth of our social media platforms. The ideal candidate should have a strong understanding of social media strategy, content creation, audience growth and performance analytics, with the ability to translate brand objectives into engaging, platform-specific content.The role will involve working closely with internal teams, creative partners and stakeholders to build a strong social presence, drive engagement and continuously improve content performance.

Key Responsibilities

Social Media Strategy & ManagementWeekly content shoots at university campuses across content pillars like faculty bytes, event captures, UGC content, industry expert visits etcDevelop and execute social media strategies aligned with overall brand and business objectives.Manage day-to-day content across platforms, including Instagram, LinkedIn, Facebook and YouTube.Develop monthly content calendars based on campaigns, key moments, trends and business priorities.Stay updated on platform algorithms, emerging trends, formats and best practices.Work closely with designers, videographers, agencies and internal teams to deliver high-quality content.Support social media reputation management and escalation of sensitive issues when required.Track and analyse key social media metrics including reach, impressions, engagement, video views, follower growth, website traffic and conversions.Prepare monthly and campaign-level performance reports.Conduct competitor and industry benchmarking.Use insights to continuously optimise content strategy and platform performance.

Collaboration & Stakeholder Management

On-ground management of student ambassadors and the production team to shoot weekly contentCoordination with university students, collaborators, internal creative team and production teamWork with internal stakeholders to understand communication priorities and translate them into social media content.Manage external agencies where applicable.Manage multiple projects and deadlines simultaneously.

What We're Looking For

4+ years of experience in social media, digital marketing, content or communicationsProven experience in managing and growing social media accountsStrong portfolio demonstrating successful social campaigns and content in B2C companies across Internet first brandsExperience managing multiple brands, markets or social platforms is preferredSomeone who can think strategically but is also comfortable getting into the execution