Product Management - Growth and Monetisation

IDfy · Mumbai Metropolitan Region

  • Experience5–9 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted1 Oct 2026
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About IDfy

IDfy is hiring in Mumbai Metropolitan Region in technology software. This role looks for around 5+ years of experience.

Skills

  • go-to-market strategy
  • market research
  • competitive analysis
  • sales enablement
  • lead generation
  • campaign management
  • B2B enterprise sales
  • stakeholder management
  • Microsoft PowerPoint
  • Microsoft Excel

The role

A product marketing manager at a B2B enterprise solutions company develops go-to-market strategy, competitive positioning, and lead generation, then creates sales enablement materials and runs campaign analysis. The role connects Sales, Marketing, Partnerships, and industry stakeholders to turn propositions into pipeline and adoption.

Full job description

We are a perfect if you...

Love rolling up your sleeves and executing GTM plans that actually move numbers, not just slides.Thrive in B2B enterprise environments with long, multi-stakeholder sales cycles.Are a structured thinker (strategy consulting background preferred) who enjoys synthesizing research, competitive intel, and customer feedback into a clear point of view.Can quickly understand complex enterprise solutions and explain their value with clarity to CXOs.Enjoy being the glue between Sales, Marketing, Partnerships, and external stakeholders.Believe follow-ups, clean data, and well-run workflows are the difference between “activity” and “impact.

What Your Day Will Look Like...

Lead go-to-market strategy for new and existing propositions, market research, pain-point mapping, competitive differentiation, right through to a launch-ready narrative.Take propositions from concept to pitch-ready decks to active use in live Sales conversations.Own and keep positioning sharp and differentiated as the competitive landscape shifts.Build, optimise, and maintain lead workflows ensuring zero drop-offs between campaigns and Sales.Drive pipeline: prospecting, event engagement, lead capture, list building, nurturing, follow-ups.Attend industry events to generate top-quality pipeline—capture leads, support demos, run on-ground enablement, and ensure post-event conversions.Partner closely with Sales & Marketing to refine messaging, improve targeting, and orchestrate multi-channel campaigns.Build crisp GTM artifacts—one-pagers, use-case sheets, objection-handling guides—for top verticals.Run live enablement sessions with Sales and Pre-sales to drive real adoption, not just awareness.Build and maintain relationships with key industry stakeholders for continuous pipeline creation.Track, analyse, and report campaign performance—turning insights into optimisations.

What You Bring...

MBA with premium institutes5-9 years in strategy consulting (or a strategy/insights role with strong structured problem-solving)B2B SaaS, fintech, or RegTech exposure is a plus, not a must.Strong synthesis skillsSharp written and verbal communication