Manager – Performance / Growth Marketing
Purplle.com · Mumbai Metropolitan Region
- Experience3–6 yrs
- SalaryDisclosed
- Work modeonsite
- Posted1 Oct 2026
About Purplle.com
Purplle.com is hiring in Mumbai Metropolitan Region in ecommerce retail. This role looks for around 3+ years of experience.
Skills
- Performance Marketing
- Growth Marketing
- Meta Ads
- Google Ads
- customer acquisition
- CAC
- ROAS
- LTV
- AOV
- attribution
- conversion funnels
- D2C marketing
- campaign optimization
- creative testing
- media planning
- budget management
The role
A performance marketing manager at an ecommerce marketplace drives direct-to-consumer growth through Performance Marketing, Meta Ads and Google Ads, while optimizing customer acquisition and campaign efficiency. The role also applies conversion rate optimization and Shopify to scale consumer brands.
Full job description
Location: Vikhroli, Mumbai
Experience: 3–6 years
Type: Full-time, On-site
Brands: Juicy Chemistry & Carmesi
About The Role
We’re looking for a Manager – Performance / Growth Marketing to drive D2C growth for Juicy Chemistry and Carmesi.
This is a hands-on role for someone who can own performance marketing end-to-end — from campaign planning and execution to optimisation, reporting and revenue growth.
What You’ll Do
Plan and manage paid campaigns across Meta, Google and other performance channels.Own monthly and quarterly revenue, CAC and ROAS targets.Test and optimise creatives, audiences, bidding strategies, offers and landing pages.Track and improve key metrics including CAC, ROAS, LTV, AOV, conversion rate and revenue.Analyse campaign performance and identify opportunities to improve efficiency and scale.Build and maintain a structured testing roadmap across channels, audiences and creatives.Work closely with Design, Content and Brand teams to develop high-performing campaign assets.Manage campaign budgets and optimise media allocation based on performance.Prepare regular performance reports with clear insights, recommendations and next steps.Partner with cross-functional teams to improve the overall D2C funnel and customer journey.
Who We’re Looking For
3–6 years of experience in Performance Marketing / Growth Marketing, on agency or brand side.Strong hands-on experience with Meta Ads and Google Ads.Experience managing campaigns with ownership of revenue, ROAS and customer acquisition.Strong understanding of CAC, ROAS, LTV, AOV, attribution and conversion funnels.Highly analytical with the ability to turn data into actionable decisions.Strong understanding of creative performance and ability to work closely with creative teams.Beauty & Personal Care experience preferred; candidates from Fashion, Lifestyle or other consumer brands are welcome.Strong communication, ownership and stakeholder management skills.Comfortable working in a fast-paced, high-growth environment.
Good to Have
Experience scaling D2C brands.Experience with Shopify / e-commerce platforms and GA4.Exposure to CRO, landing-page optimisation and experimentation.Experience building creative testing frameworks.
What Success Looks Like
Growth in D2C revenue and new customer acquisition.Improved ROAS and CAC efficiency.Scalable testing across creatives, audiences and channels.Strong data-backed decision-making.Effective collaboration across Growth, Creative, Content and Brand teams.