EXECUTIVE N - WOOD FINISHES RELATIONSHIP (Mumbai)
Asian Paints · Mumbai Metropolitan Region
- Experience1–2 yrs
- SalaryNot disclosed
- Work modeonsite
- Leveljunior
- Posted16 Sept 2026
About Asian Paints
Asian Paints is hiring in Mumbai Metropolitan Region in manufacturing industrial. This role looks for around 1+ years of experience.
Skills
- wood coatings
- Salesforce
- territory sales
- contractor relationship management
- dealer relationship management
- market intelligence
- customer complaint resolution
The role
A field sales executive at a coatings manufacturing company drives contractor engagement, wood coatings sales, and Salesforce site tracking while developing dealer and applicator relationships. The role also applies market intelligence and product demonstrations to expand territory demand.
Full job description
Location:
Mumbai, MH, IN
Areas of Work: Sales & Marketing Job Id: 15242
Overview
External Job Description
The role is a frontline sales position responsible for driving growth and penetration of Asian Paints Wood Coatings, ranging from melamine finishes to high‑end PU (Polyurethane) and specialty wood coatings, within the defined geography. The role focuses on contractor-led demand creation, site-level engagement, and solution-driven selling, by building strong relationships with contractors, applicators, furniture manufacturers, architects, and end consumers, while working closely with select dealers for execution support.
Day-to-Day Responsibilities
Business Growth & Sales Delivery
Develop monthly action plans to achieve assigned business objectives for the territory.
Drive value and volume growth through contractor engagement and dealer coordination.
Monitor performance of core and focus products (Melamine to PU, specialty coatings) and drive targeted initiatives for improvement.
Track site potential and ensure consistent site engagement to maximize conversion.
Market Development & Intelligence
Expand sustainable sales potential by onboarding new contractor partners.
Analyze territory-level data to identify gaps, opportunities, and drive corrective actions.
Organize contractor meets, promotional programs, and product demonstrations.
Share timely insights on competitor activities, market trends, and customer behavior for business planning.
Contractor Management
Manage contractor lifecycle from onboarding to engagement, activation, and loyalty benefits.
Execute loyalty program elements including point updates, schemes, giveaways, and gift settlements.
Facilitate contractor education on new products, application techniques, and best practices.
Dealer Relationship Management
Maintain productive relationships with key dealers and address operational issues promptly.
Support dealers in resolving contractor and consumer queries or complaints.
Ensure timely availability of material, promotional tools, and service support at the dealer point.
Site Scanning & Potential Mapping
Monitor site potential within the unit and track site index for effective primaries.
Ensure accurate and timely site scanning and tracking in Salesforce.
Complaint Resolution
Investigate and resolve contractor and customer complaints within defined TAT.
Coordinate with service teams to ensure superior customer experience.