eCommerce Marketing Lead

Relocation Assistance Offered Within Country

Job Number #175547 - Mumbai, Maharashtra, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

What is the purpose of this role?

You will lead the end-to-end eCommerce Marketing for all our categories across all platforms, and bring big eComm marketing ideas to life through a performance marketing approach. You will be responsible for providing the thought leadership in e-comm marketing by leveraging understanding of the ecomm channel and by staying abreast of industry trends, emerging technologies, and best practices in performance marketing to drive innovation and maintain a competitive edge

What would be the responsibilities for this role?

Lead the Performance Marketing Strategy

Responsible for crafting and leading the eCommerce marketing strategy for all our brands and categoriesOversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS), Flipkart Ads, Purplle Ads, Quick Commerce Ads, and other relevant marketplacesTransform consumer insights into action by creating solutions that grow online adoption for our products and convert shoppers into buyersInfluence the brand positioning, premiumization and go to market strategies through dataManage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets. Build and scale cost efficient paid digital campaigns spanning multiple platforms channels and objectives, driving tangible growth through efficienciesSet KPIs and build reporting process to measure eComm marketing performance and improve ROAS

Business Delivery

Lead end to end media planning & marketing budget managementOperationalize the eComm business strategy by translating brand briefs into category marketing plans across each eRetailer platform whilst keeping shopper centricity at the forefrontAnalyse performance on all spends, campaigns & content performance for the customersLeverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvementMonitor and report on key performance indicators (KPIs) across platforms and categories, providing regular updates to senior leadership on marketing performance, insights, and recommendationsKPIs (account specific): Sales, A2S, ROAS, SOM, Conversion, CTR, AOV

Teamwork and Collaboration

Partner with brand managers for on-platform activations & on applying consumer learnings effectively on the platformPartner closely with KAMs to identify business opportunities and challenges, and develop media plans that deliver business resultsClosely work with other internal teams (Planning, Media & Content) and external stakeholders (eRetailers marketing and media teams) to leverage eComm capabilities to drive Colgate's business objectives

People Management

Lead a team of Performance Marketing managers and Search Specialists to drive best in class marketing activationsCascade overall functional goals for team, set up objective goals and conduct periodic performance reviews Guide team members and help them develop their skills and abilities, and help them grow professionallyCommunicate regularly with team members to provide organizational/functional updates, resolve conflicts and drive engagement and motivation

What does the ideal candidate profile look like?

7-10 years of overall commercial experience including 2+ years in eComm Strong understanding of Performance MarketingExperience of leading teamsMBA from Tier-1 or Tier-2 b-school

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.