Assistant Manager PR - Galeries Lafayette

Key Result Areas

Customer Experience & Event Execution Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM

Manager and Brand Marketing Head.

Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)

end-to-end, including logistics, staffing, and vendor management.

Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette

luxury aesthetic.

Liaise with store teams to minimise operational disruption during events while maintaining

high service standards.

Capture and share event highlights, feedback, and outcomes with stakeholders. PR & Influencer Support Support PR & Partnerships Manager in organising media and influencer previews, store

tours, and event participation.

Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer

attendees.

Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or

appearances.

Ensure accurate and timely sharing of assets (images, credits, brand information) with

media and creators.

Track deliverables (posts, articles, videos) and consolidate coverage reports. Customer Communication & Feedback Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you

communications to customers.

Gather customer feedback post events and experiences through structured surveys or

in-person interactions.

Consolidate feedback into clear insights and improvement recommendations for CX & VM

and PR teams.

Maintain updated databases of VICs and key event attendees for future engagement. Support NPS and CX measurement initiatives with timely on-ground execution. Operations, Logistics & Vendor Management Work with vendors for event set-up, décor, F&B, entertainment, and technical requirements

within approved budgets.

Manage timelines and checklists to ensure readiness before each event or activation. Coordinate approvals and compliance for photography, videography, and third-party brand

presence in-store.

Ensure adherence to safety, security, and store operation guidelines for all activities. Maintain organised documentation for all events including budgets, contracts, POs, and

performance notes.

Internal Coordination & Reporting Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and

Omni teams for experience-related activities.

Provide regular status updates on upcoming events and initiatives to relevant stakeholders. Prepare post-event reports summarising attendance, media/influencer output, customer

feedback, and key learnings.

Maintain calendars and trackers for CX and PR activations, ensuring alignment with the

broader marketing calendar.

Support budgeting processes by tracking spends against estimates for CX and PR initiatives. Self-Development & Brand Culture Build strong knowledge of luxury service etiquette, event management best practices, and

fashion trends.

Learn from best-in-class global and local examples of luxury CX and PR experiences. Role model the Galeries Lafayette customer-first ethos in all interactions with customers,

media, and internal teams.

Seek feedback from peers and managers to continuously improve execution quality. Contribute ideas for new experiential formats and engagement concepts.