AGM - Postpaid Marketing

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

AGM- Postpaid Marketing

Function / Department

Marketing

Location

Rajasthan

Band

M2

Job Purpose

Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realized rates

Key Result Areas/Accountabilities

Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer SubsConceptualize / Develop and implement Loyalty Schemes/plans for retention and RevenuesCampaign ManagementEnsure profitability of Upsell and Customer communication toolsDesign Competitively priced Commercial structure for Postpaid ProductsStructure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenueMigration of Subs to new plans with comprehensive Communication planDesign and Implement Promotional Schemes, quality based suggestions on customer engagement schemesProduct Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the marketSubs, Usage & Revenue TrackingDaily, monthly tracking of key performance indicators at sub levelDesign, conceptualize all Business Process along with CS Team with Improvisation from time to time toincrease customer experienceIncrease Visibility and Awareness in of Brands through the Postpaid BusinessDesign / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etcContribute to the NPS & TNPS of the circleAnalyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etcContribute to the NPS & TNPS of the circleAnalyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

Excel/SAS/BIAnalyticsCLCM4-7 years of experience in Product Management

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership