Video Producer

Job Title: Video Producer (Performance Marketing)Role OverviewWe’re looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.Key Responsibilities1. Project OwnershipTake complete ownership of video/ad projects from brief to final deliveryUnderstand campaign objectives (performance, lead gen, awareness) and align video output accordinglyEnsure timely delivery with high production and storytelling standards2. Pre-Production PlanningBreak down scripts and concepts into actionable production plansPlan shoots including location, casting, props, schedules, and crew requirementsCollaborate with marketing and content teams to refine scripts for video effectiveness3. Production ExecutionLead and manage shoots on-ground or remotelyDirect talent and coordinate with cinematographers to achieve desired visual outputEnsure efficient use of time, resources, and crew during production4. Post-Production SupervisionWork closely with editors and motion designers to shape the final outputEnsure videos are optimized for performance (hooks, pacing, retention, CTA integration)Maintain consistency in brand tone, quality, and messaging5. Cross-Functional CollaborationCollaborate with:CinematographersProduction CoordinatorsEditors & Motion DesignersMarketing & Performance TeamsAct as the central point of communication across all stakeholders6. Performance-Driven Content ApproachContinuously iterate based on performance metrics (CTR, watch time, conversions)Bring a content-creator mindset to scale production without compromising qualityStay updated with trends in ad creatives, short-form content, and digital storytellingRequired Skills & Qualifications3–6+ years of experience in video production, preferably in ads or digital contentStrong understanding of performance marketing creatives and video funnelsHands-on experience in managing end-to-end video production workflowsAbility to manage multiple projects simultaneously under tight deadlinesStrong storytelling, visual sense, and attention to detailExcellent communication and team collaboration skillsGood to HaveExperience in EdTech or D2C performance marketingUnderstanding of platform-specific content (Meta, YouTube, Instagram, etc.)Basic knowledge of editing/motion tools (Premiere Pro, After Effects)Experience working with high-volume content pipelinesWhat Success Looks LikeConsistently delivering high-performing video adsEfficient turnaround time across multiple projectsStrong coordination across teams with minimal frictionHigh ownership with minimal supervision