Social Media Executive

About Owvie:Owvie is a content-driven, app-based startup, created with a mission to provide children with safe, meaningful and enriching digital experiences. Designed specifically for young learners, Owvie brings together high-quality stories, interactive content and educational tools that spark curiosity, creativity and imagination. Owvie is building a trusted platform where children can learn, explore and engage in a secure digital environment. The app combines entertainment with learning through thoughtfully crafted content, ensuring a balanced and positive screen-time experience.Owvie is set to launch in both India and the USA, marking an exciting step toward becoming a global platform for children’s digital growth and creative development. Backed by a passionate team and a strong vision, Owvie aims to redefine how children interact with digital content safe, smart and inspiring.

Role Overview: We are looking for a strategic, data-driven, and creative Social Media Manager who can lead Owvie’s digital growth. The ideal candidate should know how to strategize, scale social media channels, build communities and drive influencer-led visibility, not just manage posting. This role requires strong understanding of platform algorithms, content strategy, and growth planning.

Key ResponsibilitiesSocial Media Strategy & Growth• Develop and execute a full-funnel social media growth strategy for Instagram, YouTube, Facebook & other platforms.• Define platform-wise content approach, tone and positioning.• Optimize posting times, formats, and content structures for maximum reach and retention.• Plan growth roadmaps and execute strategies that drive followers, reach and engagement.• Conduct regular competitor benchmarking and trend forecasting. Content Planning & Management• Build monthly and weekly content calendars aligned with brand objectives.• Oversee creation of reels, short-form videos, educational content and engagement driven posts.• Guide designers and video editors on creative direction, themes and brand voice.• Ensure consistent visual identity and messaging across platforms. Influencer Marketing• Identify, evaluate, and collaborate with nano, micro and macro influencers.• Create influencer strategies that support growth, awareness, engagement and app adoption.• Manage influencer pipelines, briefs, negotiations and content approvals.• Run structured seeding and UGC campaigns to build trust and visibility. Algorithm & Growth Skills• Influencer marketing expertise with proven experience in planning, executing and scaling influencer led growth.• Strong organic social media growth experience across major platforms.• Deep understanding of algorithm hacking strategies for both India & USA markets to maximize reach and visibility.

Requirements·    2–4 years of experience as a Social Media Manager or Social Media Strategist. Proven experience in strategizing and growing social media pages (mandatory).·    Hands-on experience with influencers, creators and UGC collaborations. Proficiency in analytics tools·    Creative thinker with strong communication and storytelling skills. Bachelor’s degree in Marketing, Mass Communication, Media or related field (preferred).