Regional Marketing Manager

Keka HR · Hyderabad

  • Experience6–9 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelsenior
  • Posted11 Sept 2026
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About Keka HR

Keka HR is hiring in Hyderabad in technology software. This role looks for around 6+ years of experience.

Skills

  • demand generation
  • lifecycle marketing
  • customer advocacy
  • marketing automation
  • funnel metrics
  • B2B SaaS marketing
  • event marketing
  • CRM
  • marketing attribution
  • ROI tracking

The role

A regional marketing manager at a human resources software company drives demand generation, lifecycle marketing, and customer advocacy across integrated campaigns, events, and revenue programs. This person uses marketing automation and funnel metrics to improve pipeline conversion, retention, and expansion.

Full job description

About Keka

Keka is India’s #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.

As we expand globally, Finance & Planning is becoming one of our most strategic pillars—enabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

Location – Hyderabad/Bangalore [on-site]

About Role

This role focuses on driving regional marketing, owning demand generation and pipeline growth across digital, outbound, and event channels, while partnering closely with Sales and SDR teams to improve conversion. It also includes a customer marketing component, supporting engagement, retention, and expansion through targeted lifecycle campaigns and advocacy initiatives such as case studies and reviews. The role requires strong execution and cross-functional collaboration to deliver consistent growth outcomes.

Key Responsibilities

Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorshipsPartner with Sales & SDRs to improve lead-to-revenue conversionTrack and optimize performance using funnel metrics, attribution, and ROIBuild and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)Drive upsell and cross-sell pipeline through targeted customer marketing initiativesEstablish process-driven execution, including automation and streamlined workflowsImplement strong GTM rhythm to improve planning, forecasting, and execution efficiencyEnsure tight cross-functional alignment with Sales, SDR, CX, and Farming teamsMaintain disciplined cadence across campaign planning, execution, tracking, and reviews

Customer Marketing

Support customer engagement and expansion initiatives through targeted lifecycle campaigns and advocacy programs, including case studies, testimonials, and reviews, to drive retention and upsell opportunities.

Preferred Skills & Experience

6-9 years of experience in B2B SaaS / mid-market or enterprise marketingStrong background in demand generation and lifecycle/customer marketingHands-on with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)Proven ability to drive events and field marketing programsAnalytical mindset with comfort in funnel metrics, attribution, and ROI trackingExcellent stakeholder management and cross-functional collaboration skillsStrong content and communication skills for customer-facing campaigns