Digital Marketing

Job Description: Digital Marketing

Location: Hyderabad, India

Experience: 1–5 years

Employment Type: Full-Time

Education: MBA in Marketing (preferred);

About the Role

We are looking for a results-driven Digital Marketing professional to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS environment and understands the nuances of marketing software products to enterprise and public sector buyers.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products

Own and manage the marketing funnel — from awareness to lead generation to conversion

Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers

Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring

Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar

Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates

Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences

Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets

Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space

Support ABM (account-based marketing) initiatives for enterprise and government/public sector prospects, where applicable

Required Skills & Qualifications

1–5 years of experience in digital marketing, preferably within a SaaS, B2B software, or technology company

MBA in Marketing strongly preferred; equivalent practical experience will be considered

Strong understanding of digital marketing channels: SEO/SEM, paid social, email marketing, content marketing

Hands-on experience with marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush/Ahrefs

Excellent written and verbal communication skills; strong copywriting ability

Data-driven mindset with the ability to translate campaign metrics into actionable insights

Familiarity with CRM platforms (Salesforce, Zoho CRM, etc.) is a plus

Understanding of the B2B SaaS buyer journey and demand generation principles

Ability to manage multiple campaigns and priorities in a fast-paced environment

Good to Have

Experience marketing to enterprise, government, or public sector clients

Familiarity with procurement, contract lifecycle management, or spend management software domains

Basic knowledge of design tools (Canva, Figma) for creating marketing collateral

Experience with webinar and event marketing

Hands-on experience using AI tools (e.g., ChatGPT, Claude, Jasper, Canva AI) for content creation, campaign ideation, and marketing productivity

What We Offer

Opportunity to work with a growing, bootstrapped SaaS company serving U.S. public sector clients

Collaborative, fast-paced work environment

Competitive compensation

Growth path into senior marketing/demand generation roles