BI & Reporting Assoc Analyst

Overview

This role will support the Shopper Marketing team in the tracking of agreed KPIs of shopper marketing campaigns as well as post campaign deep dives to develop recommendations needed to optimise performance and shopper targeting of future campaigns. Using the consistent tracking of KPIs and development of recommendations.

This role will need to be highly analytical and can identify growth driving insights as well as having strong communication and collaboration skills.

Responsibilities

Functional Responsibilities:

General

Maintain standards and ensure all SLA’s are met,95% + on SLAs and 95+ on accuracyMaintain a positive working relationship with market to deliver value through automation, standardization and digitizationMaintain a healthy working environment for the team and foster their growth by investing in upskilling them from time to timeDrive process excellence initiatives

Support Shopper Marketing team with delivery of insights

Responsible for working with Shopper Marketing stakeholders and agencies to provide regular reports on campaign performance via the creation of KPIs tracking scorecardsPerform post campaign deep dives to unlock insights to feed into the optimization of future campaigns and development of shopper marketing pictures of success across channels.Work in close collaboration with agencies & Shopper team on campaign reporting and assist in budget tracking.Partner with Shopper leads for on-going needs including competitive analysis & creating new best practicesSupport shopper team in the launch & maintenance of the programming & generate regular and ad-hoc reports through data and customer feedbackCreate visualizations/dashboards to be used in explaining and clarifying difficult concepts and analytical insights

Support relationships with the key stakeholders & Customer teams

Own flawless execution of analytics exercisesManage relationship with stakeholders, requesters and end service users Deliver outputs in line with the agreed timelines and formats while updating existing project management toolsFlag and monitor any business risks related to delivering the requested outputsImprove existing processes based on frequent Business Partner & end-user feedback loop

Qualifications

An experienced analytics profession in a leading consumer goods company. 6 years+ experienceProven experience in marketing reporting / analyticsFamiliarity with marketing reporting / marketing & media KPIsHigh degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in a robust way that translates to simple outputsProficient with Power Point and ExcelPower Bi or any visualization tool knowledge is good to haveStrong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across marketsCan easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisionsBachelor’s Degree in any disciple.Excellent communication skills and proficiency in English language