Sr Brand Manager - Energy

PepsiCo · Gurgaon

  • Experience6–9 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelsenior
  • Posted21 Sept 2026
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About PepsiCo

PepsiCo is hiring in Gurgaon in consumer goods. This role looks for around 6+ years of experience.

Skills

  • Brand strategy
  • Brand positioning
  • Product innovation
  • Trade marketing
  • Consumer insights
  • Project management
  • Network planning
  • Marketing analytics

The role

A brand manager at a consumer packaged goods company develops Brand strategy and Brand positioning for an energy portfolio, leads Product innovation, and activates Trade marketing programs. The role also applies Consumer insights and Marketing analytics to strengthen brand equity, growth, and consumer engagement.

Full job description

Overview

MAIN PURPOSE

Lead the Brand Sting Activation/Adrenaline rush Equity and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCo’s play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.

Responsibilities

KEY ACCOUNTABILITY

Develop long term & annual brand strategies for the wholistic Energy Play in IndiaSupport for Brand Positioning, Creative & Media Strategy and execution in partnership with category leadIdentify & help build long term engagement platforms to drive energy credentials & create ‘iconic’ brand statureSupport A&M investment choices based on business priorities Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams Develop the Innovation roadmap & anchor Stage gate process on the brandEngagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programsLead the engagement with global and regional brand leads

KEY MEASURES/METRICS

Net Revenue GrowthShare (Volume and Value)Working / Non-Working A&M on target% Innovations vs targetBrand Equity KPIs (from Brand Power)Brand Health KPIs

Qualifications

Experience and Qualification

MBA-Marketing from a premier institute6-8 years of FMCG experience panning across sales/trade marketing followed by Brand Marketing experience.Brand marketing expertise and equity exposure, preferably in CPG industry.Skills and Behavioural AttributesStrong experience of working on Core brands as well as building innovation pipeline to stretch TMSelf-starter and high sense of ownershipProject Management with network planning experienceStrong leadership and communication skillsAbility of working in a complex, matrix environmentHigh level of analytical rigor/skills, understanding consumer needs/trends and problem-solving approachStrong collaboration skills to partner with functional teams, agency partners and Business teams