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Sr Brand Manager - Energy at PepsiCo — Gurgaon

Experience6–8 yrs
SalaryNot disclosed
RoleBrand & Communications
Work modeonsite
Posted14 Oct 2026

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About PepsiCo

PepsiCo is hiring in Gurgaon in consumer goods. This role looks for around 6+ years of experience.

Skills

Brand marketing
Brand activation
Creative strategy
Media strategy
Stage gate process

The role

Builds brand strategy for a consumer goods company. Develops Energy portfolio positioning, activation and product innovation, applying Brand marketing knowledge & activation experience and project management skills. Partners with creative and media agencies and cross-functional teams to deliver marketing programs.

Full job description

Overview:

Lead the Adrenaline rush Equity, activation and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCo’s play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.

Responsibilities:

Develop long term & annual brand strategies for the wholistic Energy Play in India

Support for Brand Positioning, Creative & Media Strategy and execution in partnership with category lead

Identify & help build long term engagement platforms to drive energy credentials & create ‘iconic’ brand stature

Support A&M investment choices based on business priorities

Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams

Develop the Innovation roadmap & anchor Stage gate process on the brand

Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programs

Lead the engagement with global and regional brand leads

Qualifications:

xperience and Qualification

Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.

(Preferably min 2-3 years of experience in brand marketing & activation)

Brand marketing knowledge & activation experience

Has had exposure to creative & media agency interactions in their current roles

Skills and Behavioural Attributes

Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem

Attention to detail & strong project management skills

Ability to thrive in a fast paced & dynamic environment

Strong collaboration skills to partner with brand leaders and commercial teams

Culturally ‘plugged in’ – awareness of youth trends/platforms etc