Sr Brand Manager - Energy

PepsiCo · Gurgaon

  • Experience6–8 yrs
  • SalaryNot disclosed
  • RoleBrand & Communications
  • Work modeonsite
  • Posted13 Oct 2026
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About PepsiCo

PepsiCo is hiring in Gurgaon in consumer goods. This role looks for around 6+ years of experience.

Skills

  • Brand marketing
  • Brand activation
  • Creative strategy
  • Media strategy
  • Project management

The role

Brand marketing manager for a consumer goods company. Develops energy-brand strategy, positioning, and activation programs, and advances product innovation and brand engagement using brand marketing knowledge and activation experience. Applies creative & media strategy and project management skills.

Full job description

Overview

Lead the Adrenaline rush Equity, activation and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCo’s play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.

Responsibilities

Develop long term & annual brand strategies for the wholistic Energy Play in IndiaSupport for Brand Positioning, Creative & Media Strategy and execution in partnership with category leadIdentify & help build long term engagement platforms to drive energy credentials & create ‘iconic’ brand statureSupport A&M investment choices based on business prioritiesDevelop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teamsDevelop the Innovation roadmap & anchor Stage gate process on the brandEngagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programsLead the engagement with global and regional brand leads

Qualifications

xperience and Qualification

Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.

(Preferably min 2-3 years of experience in brand marketing & activation)

Brand marketing knowledge & activation experienceHas had exposure to creative & media agency interactions in their current roles

Skills and Behavioural Attributes

Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystemAttention to detail & strong project management skillsAbility to thrive in a fast paced & dynamic environmentStrong collaboration skills to partner with brand leaders and commercial teamsCulturally ‘plugged in’ – awareness of youth trends/platforms etc