Senior Talent Manager (Influencer Marketing)

Role OverviewThe Senior Talent Manager will be responsible for managing and growing relationships with influencers/creators represented or managed by Cloutflow, while also supporting the successful execution of brand campaigns.The role requires a combination of creator relationship management, business development, commercial negotiation, campaign execution, and stakeholder management.The ideal candidate should understand the influencer ecosystem, be comfortable communicating with creators and their teams, have strong negotiation skills, and be capable of managing multiple campaigns simultaneously.This is a high-ownership role where the individual will be expected to act as the primary point of contact for a portfolio of creators and ensure that their interests, commercial opportunities, and campaign commitments are managed effectively.

Key Responsibilities1. Creator / Talent Relationship ManagementManage and build strong, long-term relationships with a portfolio of influencers and content creators.Act as the primary point of contact between Cloutflow and assigned creators/talent.Understand each creator's content style, audience profile, strengths, commercial positioning, and brand fit.Maintain regular communication with creators and ensure they are updated on relevant campaign opportunities.Understand creator expectations, preferences, commercial requirements, and long-term career objectives.Build trust with creators and establish Cloutflow as a strategic partner rather than just a campaign intermediary.Identify opportunities to increase the creator's brand visibility, commercial value, and campaign participation.Proactively identify potential challenges with creators and resolve them before they impact campaign execution.

2. Campaign Opportunity & Creator MonetisationWork closely with internal teams to identify relevant brand opportunities for managed creators.Match creators with suitable brand campaigns based on audience, category, content style, performance, and brand requirements.Pitch relevant campaign opportunities to creators and drive creator participation.Ensure maximum utilisation of the creator portfolio across relevant campaigns.Track campaign opportunities and creator participation to identify growth opportunities.Develop a strong understanding of creator pricing, market benchmarks, deliverables, and commercial positioning.Support the growth of creator revenue through consistent campaign opportunities and strategic partnerships.

3. Commercial NegotiationLead or support commercial negotiations with creators, talent representatives, managers, and agencies.Negotiate creator commercials while balancing campaign budgets and creator expectations.Understand market pricing and maintain awareness of changing influencer rates across platforms and categories.Negotiate deliverables, timelines, usage rights, exclusivity, whitelisting/boosting requirements, and other commercial terms.Ensure all agreed commercial terms are clearly documented and communicated to the relevant internal teams.Work closely with the Pricing/Procurement and Operations teams wherever required to close commercials and campaign requirements.Escalate high-value or sensitive negotiations to the reporting manager when required.

4. Campaign ExecutionOwn creator-related execution for assigned campaigns from confirmation to completion.Coordinate with creators to ensure timely completion of briefs, content submissions, revisions, approvals, and publishing.Ensure creators understand campaign briefs, deliverables, timelines, mandatory brand mentions, hashtags, tags, CTAs, and other requirements.Follow up consistently with creators to ensure campaign milestones are met.Coordinate with internal Operations, Planning, Strategy, Creative, and Revenue teams for smooth campaign execution.Identify execution risks and proactively communicate them to relevant stakeholders.Ensure all creator deliverables are completed as per agreed campaign requirements.Support resolution of last-minute changes, delays, cancellations, or creator-related issues.

5. Creator Onboarding & Portfolio ManagementIdentify and onboard relevant creators into the talent management ecosystem.Evaluate creators based on content quality, audience relevance, engagement, brand suitability, consistency, and commercial potential.Maintain accurate and updated creator profiles, commercials, audience information, deliverables, and other relevant details.Regularly review the performance and commercial potential of managed creators.Identify creators who have potential for long-term brand partnerships and larger commercial opportunities.Maintain a structured database of creators and ensure information is updated regularly.

6. Brand & Internal Stakeholder ManagementWork closely with the Revenue, Planning, Procurement, Operations, Strategy, and Creative teams.Understand campaign requirements and translate them into clear creator-level action points.Provide internal teams with relevant information about creator availability, commercials, deliverables, and requirements.Maintain strong coordination across multiple teams to ensure campaign timelines are met.Represent the Talent Management function in relevant internal discussions and campaign reviews.Build strong working relationships with brand-facing teams to understand upcoming opportunities for managed creators.

7. Creator Performance & InsightsMonitor creator performance across campaigns and platforms.Track campaign results, content performance, audience response, and other relevant metrics.Identify patterns and insights that can help improve creator selection and campaign performance.Maintain an understanding of platform trends, emerging creators, content formats, and influencer marketing trends.Share relevant insights with internal teams and creators.Help creators understand what types of content and brand partnerships are performing well.