Senior Product Manager - Genomics
Lifecell · Gurgaon
- Experience5–6 yrs
- SalaryDisclosed
- Work modeonsite
- Levelsenior
- Posted18 Sept 2026
About Lifecell
Lifecell is hiring in Gurgaon in healthcare. This role looks for around 5+ years of experience.
Skills
- product strategy
- marketing campaigns
- product launches
- sales enablement
- market intelligence
- digital marketing
- budget management
- portfolio management
The role
A product marketing manager at a genomics healthcare company develops product strategy, marketing campaigns, and market intelligence for diagnostic tests, then supports launches and sales enablement. The role also applies digital marketing and manages product portfolios.
Full job description
Senior Product Manager Genomics
Position Overview
The Senior Product Manager Genomics is responsible for driving product strategy, portfolio
growth, and promotional excellence across the genomics vertical. The role focuses on
developing and executing high impact marketing solutions for Doctors and IOPs, ensuring
strong brand visibility, market penetration, and sustained business performance.
Detailed Job Scope
1. Product & Marketing Strategy
Develop zone wise, test wise marketing campaigns based on product performance.
Build and execute product strategy including roadmap, positioning, strategic pricing,
and GTM plans in alignment with the functional head.
Conceptualize, plan, and manage new product launches endtoend.
2. Brand Visibility & Demand Generation
Design effective B2B and digital campaigns to scale sales and strengthen market
presence.
Create and deploy marketing collaterals, visual aids, gifts, and ensure field
implementation.
Manage creative development and content execution across social media channels
through agencies.
3. Sales Enablement & Business Development
Support sales teams in CMEs, RTMs, conferences, and other BD initiatives.
Track ROI for all marketing and promotional investments.
Deliver product training to sales teams and channel partners for new tests and
campaigns.
4. Market Intelligence & Competitive Strategy
Conduct regular market intelligence for the genomics portfolio.
Identify competitive threats and propose actionable counter strategies.
5. Portfolio Management & Operations
Manage marketing budgets and expenses for all portfolio related activities.
Oversee timely updates of product PDPs on the website for newly launched tests.
Ensure alignment of product messaging, positioning, and communication across all
channels.
Key Responsibilities Summary
Product roadmap & strategy
Marketing campaign development
New product launch management
Sales enablement & training
Market intelligence & competitive response
Digital marketing & social media coordination
Budget management
Portfolio communication & collateral development
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