Senior PPC Specialist

Job Title: Senior PPC Specialist Location: Gurugram, Sector 43 Work Mode: Work from Office (5 Days Working) Experience: 5-8 Years Employment Type: Full-Time

Job Summary We are looking for a highly experienced Senior PPC Specialist with 5–8 years of hands-on experience in planning, executing, and optimizing high-budget paid marketing campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate should have expertise in driving qualified leads, maximizing ROI, reducing acquisition costs, and scaling performance marketing initiatives across multiple business verticals. The candidate should possess strong analytical capabilities, experience with marketing automation tools, attribution models, conversion tracking, and data-driven decision-making.  Key Responsibilities Develop and execute end-to-end paid marketing strategies across multiple digital platforms.  Manage high-budget campaigns on:  Google Ads (Search, Display, Performance Max, Shopping & YouTube)  Meta Ads (Facebook & Instagram)  LinkedIn Ads  Microsoft/Bing Ads  Build scalable lead generation and customer acquisition campaigns.  Define campaign KPIs including CPL, CAC, ROAS, ROI, Conversion Rate, CTR, and Quality Score.  Perform advanced keyword research, competitor analysis, and audience segmentation.  Design and execute A/B testing strategies for:  Ad creatives  Landing pages  Audience targeting  Bid strategies  Optimize campaigns using Smart Bidding, automated rules, scripts, and AI-powered recommendations.  Monitor daily campaign performance and implement optimization strategies to maximize conversions.  Manage remarketing and retargeting campaigns across different platforms.  Implement and maintain conversion tracking using:  Google Tag Manager (GTM)  Google Analytics 4 (GA4)  Google Ads Conversion Tracking  Meta Pixel  LinkedIn Insight Tag  Develop performance dashboards using Looker Studio (Google Data Studio).  Analyze attribution models and customer journeys to improve marketing effectiveness.  Collaborate closely with SEO, Content, Design, Sales, and Product teams for integrated marketing campaigns.  Prepare weekly and monthly performance reports with actionable insights for senior management.  Stay updated with the latest digital advertising trends, privacy regulations, and platform updates.   Required Skills 6-7 years of experience in Performance Marketing/PPC Campaign Management.  Expert knowledge of:  Google Ads  Meta Ads Manager  LinkedIn Campaign Manager  Microsoft Ads  Strong understanding of:  CPL  CAC  ROAS  ROI  CTR  Conversion Rate Optimization (CRO)  Attribution Models  Hands-on experience with:  Google Analytics 4 (GA4)  Google Tag Manager  Looker Studio (Google Data Studio)  Search Console  Google Merchant Center  Strong expertise in:  Remarketing  Audience Segmentation  Funnel Optimization  Lead Generation Campaigns  Conversion Tracking  Experience with bid management strategies including:  Manual CPC  Target CPA  Target ROAS  Maximize Conversions  Strong analytical and data interpretation skills.  Excellent communication and stakeholder management skills.   Preferred Qualifications Experience handling monthly advertising budgets of ₹20 Lakhs+ or equivalent.  Experience working with B2B SaaS, IT Services, Technology, or Lead Generation businesses.  Knowledge of CRM integrations such as HubSpot, Salesforce, Zoho CRM, or similar platforms.  Familiarity with marketing automation tools and AI-driven campaign optimization.  Basic understanding of SEO and content marketing to support integrated digital campaigns.   Certifications (Preferred) Google Ads Search Certification  Google Ads Display Certification  Google Analytics (GA4) Certification  Meta Certified Media Buying Professional  LinkedIn Marketing Solutions Certification   Educational Qualification UG: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field. Preferred: MBA in Marketing or Digital Marketing Certification.