Product Marketing Manager-B2B SAAS (4-6 years)
Meritto · Gurgaon
- Experience4–6 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelmid
- Posted21 Sept 2026
About Meritto
Meritto is hiring in Gurgaon in education. This role looks for around 4+ years of experience.
Skills
- Product positioning
- Buyer personas
- Content creation
- Product analytics
- Go-to-market strategy
- B2B SaaS marketing
- Storytelling
- Writing
- Market research
- Performance marketing
- Project management
The role
A product marketing manager at a business-to-business software company shapes product positioning and buyer messaging, creates go-to-market content, and uses product adoption metrics to optimize launches and enablement. Expertise in customer insights and product analytics supports differentiated narratives, sales collateral, and user engagement.
Full job description
This is an execution-first, collaboration-heavy role. You will be hands-on: writing, editing, building, packaging, analyzing, optimizing, and launching. You’ll translate product capabilities into crisp stories, craft world-class collateral, and enable teams with clarity, structure, and execution-ready assets, ensuring all innovations land with impact.
Key Responsibilities● Own product positioning and messaging across launches, feature releases, and GTM initiatives.● Build a strong understanding of buyer personas and user personas, and craft differentiatedmessaging for each.● Use customer conversations, win/loss feedback, product usage data, and market insights tocontinuously refine product narratives.● Create high-quality content including product pages, sales collateral, playbooks, launch assets,and campaigns.● Partner with Growth, Product, Sales, and Customer Success teams to drive adoption andenablement.● Measure the impact of messaging through demand quality, performance marketing outcomes,and product adoption metrics, and iterate accordingly.● Support webinars, certifications, and other user engagement initiatives.
What we’re looking for● 4–6 years of Product Marketing experience in a B2B SaaS company.● Strong storytelling, writing, and content creation skills.● Ability to translate customer insights and product data into compelling positioning.● Comfortable working with analytics to optimize messaging and GTM performance.● Excellent cross-functional collaboration and project management skills.● AI-first mindset with a curiosity to experiment and improve workflows.
Preferred (not mandatory)● Experience marketing B2B SaaS products with considered, multi-stakeholder buyingcycles.● Experience marketing to non-tech-native users such as administrators, operators, or frontlineteams.